What are the best practices when creating a CTA for interactive video?

Asked 2 years ago

I'm currently making a CTA for my interactive video but I am looking for some tips to increase the potential leads. Does anyone have any tips or know of any must-haves for the copy of the CTA or for when the CTA should be shown in the video?

Cta features Interactive video

Gerardo Fowler

Friday, December 02, 2022

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An interactive video CTA should comfortably drive viewers to perform the desired action just like a typical CTA. The CTA should ideally be shown one or two steps into the video, and the CTA must have a verb that matches the desired action. Video CTAs need to be short and sweet.

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