What are the best practices when creating a CTA for interactive video?

Asked 2 years ago

I'm currently making a CTA for my interactive video but I am looking for some tips to increase the potential leads. Does anyone have any tips or know of any must-haves for the copy of the CTA or for when the CTA should be shown in the video?

Cta features Interactive video

Gerardo Fowler

Friday, December 02, 2022

An interactive video CTA should comfortably drive viewers to perform the desired action just like a typical CTA. The CTA should ideally be shown one or two steps into the video, and the CTA must have a verb that matches the desired action. Video CTAs need to be short and sweet.