Can I improve my customer retention by using shoppable videos?

Asked 2 years ago

My business partner and I are updating our marketing strategy to keep up with the latest trends and establish ways in which we can incorporate these into our online retail store. We are aiming to improve our strategy for customer retention purposes. I am a bit on the fence about using a shoppable video as a means to retain customers. I don’t get how this is any different than a normal marketing video on our landing page and social media channels.

Shoppable video Customer retention Marketing strategy Online retail

Jessica Hughes

Thursday, October 20, 2022

You can effortlessly improve your customer retention rate by using shoppable videos. Using a shoppable video is an effective tool to retain your customers. It streamlines the buying process and provides valuable analytics about buying behaviors, demographics, and analytics. This allows you to target the exact target audience you need for success.