What are the benefits of using videos in the fashion industry?

Asked 2 years ago

I'm working for a small fashion brand, and as a part of our new marketing campaign, my team is planning to create a couple of shoppable videos. I think it's a great idea, but some of the managers are unsure about the results. So, I came here to ask: what are some of the benefits of using shoppable videos in this industry? What can I tell the higher-ups to convince them that shoppable videos can help us sell our products?

Benefits of product videos Shopping experience Shoppable video Marketing campaign

Micah Rollins

Tuesday, March 21, 2023

Shoppable videos create an experience that almost feels like a face-to-face conversation and captures your customers' attention, increasing conversions by up to 300%. Companies that have implemented interactive videos on their website and social media have seen a 20x increase in ROI and a 4x increase in time on site without impacting page performance.