How effective is it to add 'shoppertainment' to an online store?

Asked 2 years ago

Recently I came across the concept of 'shoppertainment'. Does anyone know if it is worthwhile to add 'shoppertainment' to one's store? Does it really help with customer engagement and the promotion of sales?

Interactive shopping Shopping experience

Fernando Noble

Thursday, December 01, 2022

"Shoppertainment" is a great proven way to engage your customers while driving more sales. The concept usually involves showing ways your product is used in an entertaining and engaging way. You can use Tolstoy to make the "shoppertainment" videos interactive by linking to product pages and helping the customer explore your products deeper.