Shopping experiencePosts and articles about Shopping experienceBlogKate Pauline GalagnaraE-Commerce Personalization: 5 Tips for Boosting Sales and LoyaltyWith the e-commerce industry growing at rapid pace, personalizing your customer experience is the key to thriving in its competitive world. It can make all the ...BlogKate Pauline GalagnaraShop ‘Til You Drop: Making Your Shoppable Videos More EngagingVideo content has become increasingly popular among brands as a way to engage with their customers. However, maximizing engagement and conversions can often be ...CommunityHow can shoppable videos be used to personalize the shopping experience?I'm mostly interested in the fashion industry and how shoppable videos can help us make the whole shopping experience more personalized for our potential custom...CommunityWhat are the benefits of using videos in the fashion industry?I'm working for a small fashion brand, and as a part of our new marketing campaign, my team is planning to create a couple of shoppable videos. I think it's a g...BlogKate Pauline GalagnaraInteractive Shopping: 3 Types of Shoppable Videos You Need to Try NowAre you tired of boring and underperforming ads? Content marketing is changing, and e-commerce has become an increasingly competitive place. The shortening atte...BlogKate Pauline GalagnaraMaximizing Conversion Rates: 5 Best Tips for Shoppable Video AdsYour conversion rate is a metric that tracks how often website visitors take a desired action, such as making a purchase, signing up for a mailing list, or comp...CommunityHow effective is it to add 'shoppertainment' to an online store?Recently I came across the concept of 'shoppertainment'. Does anyone know if it is worthwhile to add 'shoppertainment' to one's store? Does it really help with ...CommunityBest practices for adding 'shoppertainment' to my online store?I've heard that adding interactive shoppable videos is a good way of adding 'shoppertainment' to an online store. I know that videos should be engaging and crea...CommunityIs creating a fun interactive video experience good for brand loyalty?I run an e-commerce store, and I am on a mission to find creative ways to produce an enjoyable online shopping experience for my customers. The thought behind t...