Should I use shoppable video to improve the customer experience?

Asked 2 years ago

Hi there, I run an e-commerce business, and I want to improve my user experience when customers are on my website. I want my customers to have a seamless shopping experience that will not disrupt their buying process. I’ve learnt that an easy and simple online shopping experience can go a long way and also improve conversions. Would shoppable videos help me achieve this?

Shoppable video E-commerce User experience Buying process

Jessica Hughes

Thursday, October 20, 2022

Yes, you should definitely use shoppable videos to improve the customer experience. Shoppable videos allow customers to effortlessly interact with your shop using the "see, click, buy" system. Not only do shoppable videos streamline the buying process, but they also build brand loyalty, increase customer engagement, and improve conversion rates.