Applied AI for commerce
Create content, launch campaigns and help shoppers buy. Get the tools, original research and hands-on support to make AI part of how your business runs.
Trusted by 5,000+ iconic brands.
One product, three connected studios. Your team directs the work, with a Shop Bot alongside you in each.
Virtual try-on, shoppable video and Personal Shopper.
Ecommerce Manager
Product photos, reshoots, colorways and videos.
Creative DirectorAd creative, Meta campaigns and creative refreshes.
Ads ManagerA named Tolstoy lead works with your team to connect your tools, build your first workflows and help you launch.
Our forward-deployed engineering program, built around your business.
An example of what we can build together
Bring your products and brand direction together.
Turn product images into photos, video and ad creative.
Put the work live, measure results and improve it.
Original research into what AI can do for commerce, shared with the people putting it to work.
Featured perspective
Connect product answers, useful video and recommendations so shoppers can move from a question to the right product.
Read the perspective
One dress, three connected studios. Create in Media Studio, advertise in Ads Studio and help Maya shop with Storefront Studio. Your Shop Bots work alongside you at every step.
Meta AdsPartner 
Partner 
$128
Hi Maya, here’s your saved look and two more colors to love.
Stronger ad creative. A product page that carries the story through to the sale.
Video, try-on and product answers help shoppers decide. Personal follow-up brings them back.
Clearer imagery and product details help customers know what to expect before they buy.
Measure each stage. Find the friction. Improve the next round.
On product pages with Tolstoy video.
With interactive and shoppable video across the store.
AI specialists for content, campaigns and shopping. They know your brand. You set the direction and review the work.Choose a starter assignment
Turns products and shopper questions into the next creative.
Prepares creative variations and campaigns for your review.
Improves the store and turns shopping signals into the next test.
Helps shoppers choose, try on and pick up where they left off.
Platform · Technical architecture
The architecture behind the work: shared brand and shopper context, a workspace for your team and Shop Bots, and connected ecommerce tools. Explore the intelligence behind Tolstoy.
Choose a Shop Bot with ecommerce workflows built in, then tailor it to your business.
Create your own Shop Bot
Your shoppers, brand, products and performance guide the work, alongside Tolstoy’s ecommerce expertise.
Questions, preferences and photos shoppers share through their interactions with your brand.
Your creative guidelines, references and saved approaches.
Your catalog, variants, product details and original images.
Your content library, connected to the products it features.
Store and campaign metrics, plus results from completed A/B tests, to guide the next decision.
Playbooks and best practices shaped by our work with thousands of ecommerce brands.
Share projects, chats and assets. Review work together, see what teammates are doing and set Studio credit budgets for members.
A workspace for files, references and finished work.
Research, visit your store and work across the web.
Your direction, references and feedback, kept for the next job.
Break a brief into steps and bring the result back for review.
Create content, improve shopping experiences and review results with tools built for each task.
Improve product pages
Create product photoshootsProduce video ads & UGCAdd shoppable videoEnable virtual try-on
Scale content across your catalogUnderstand shopper needsReview store & campaign performance
Research competitor ads
Run once. Save your approach. Put it on a schedule. Set the brief, review the work and choose what goes live.
Explore playbooksBring products, content and performance data from supported apps into your Shop Bot’s work.
Meta
Shopify
Klaviyo
Services
Tolstoy Forward is our forward-deployed engineering program. A named Tolstoy lead works alongside your team on implementation, training and improvement, with product and engineering support where the work needs it.
Choose a priority, agree what success means and connect your catalog, brand standards and tools.
We configure and test the workflow on real work. Your team provides context, reviews the output and decides what goes live.
Training, documented workflows and a way to measure progress. Agree who operates it next: your team, your agency or continued Tolstoy support.
A workflow we could build together
Turn catalog images and brand direction into reviewed content, with quality checks and an approval process your team can use again.
Tolstoy Research
Original research into what AI can do for commerce. Practical knowledge to help the community put it to work.
01 · Original AI commerce research
We benchmark generation models for ecommerce use cases and study anonymized shopper groups to understand what works, for whom and why.
Public research reports Coming soon
Explore our research02 · Community & education
Bring research findings and applied AI commerce best practices to the community through perspectives, practical playbooks and conversations.
Featured perspective
With AI Sales Agent.
Shoppable UGC on product pages.
With shoppable video.
CUSTOMER LOVE
Notes from the people putting Tolstoy to work.
“I’m honestly blown away by the bot LOL… once I answered all its questions, the file it provided me was almost identical to the one I wrote myself on Monday. I’m sooo impressed!”
“We were so impressed that we used them online straight away.”
Ad creative“The creativity in the backgrounds has been one of my favourites so far”
Product pages“It blew me away. It brought the product pages to life, and we didn’t have to film or edit anything.”
Creative production“I can produce and test significantly more creative without increasing our agency or production costs.”
Shopping experience“Tolstoy provides a genuine and meaningful shopper interaction. Tolstoy isn’t just a nice to have. It’s a must-have.”
Working with our team“Their ability to move quickly, adapt to changing requirements, and bring new ideas to the table has made them an invaluable partner.”
QUESTIONS
An AI subscription is a starting point. Making it useful for ecommerce also takes product data, brand direction, connected tools and a way to measure results.
Tolstoy brings those pieces together. Create photos, video and UGC in Media Studio, build campaigns in Ads Studio, build product pages, shoppable video, shopping assistance and virtual try-on in Storefront Studio. Give a Shop Bot a brief and share the work with your team. Tolstoy Forward adds hands-on engineering and operations guidance to help you put that platform to work.
Creating an image or video is one step. Tolstoy connects that creative to campaigns, shoppable content, product pages and customer experiences.
Use the studios to create and publish, or bring in Shop Bots to help with the work. Your product context and measured results guide what comes next.
Start with one workflow around your existing store, content and marketing tools. Supported connections let your Shop Bot retrieve product, media and template details from your authorized store. Shopper experiences and reports use their own supported connections.
With Forward, our team helps confirm the connections, data and review steps your workflow needs. We agree priorities together and build from there.
Start with the outputs you need each month, the models and formats involved, and the revisions you expect. AI generation and storefront video views have separate allowances. Choose the Platform plan that fits your workspace’s monthly workload, then review the included credits and video viewers. If you need help getting started, talk to us about Tolstoy Forward.
Your saved product context, references and workflow instructions give the next job a starting point. When a revision works, update the reusable brief or template. Use shopper questions and measured results to choose the next test.
Forward starts with a 90-minute executive kickoff and a 90-day plan. Your named Tolstoy lead coordinates implementation with your day-to-day owner, with product and engineering support as needed. Together we build and launch workflows, measure progress and decide what to improve.
We shape the program around your business and agree the scope and commercial terms before kickoff. After the program, keep operating with your team or agency, or agree the next phase with us. Explore Tolstoy Forward.
The platform, the people and the perspective to build your AI-native brand.
Shopbots by Tolstoy is a personal shopping assistant. When you connect Google Calendar or Gmail, Shopbots by Tolstoy reads only the events and purchase emails you allow, to suggest outfits and products for you. Read how we handle Google data in our Privacy Policy.
