Is IG stories' full-screen format ideal for engaging product tutorials?

Asked 2 years ago

We are in the process of planning how we can engage our e-commerce audience on social media. I want to make product tutorials for my customer base. However, I am a bit concerned that Instagram's full-screen stories won’t be compatible with the interactive video format. I have never used Instagram stories to publish interactive videos.

Product tutorial Instagram Full-screen stories Interactive video

Jacob Durham

Friday, December 02, 2022

Instagram's full-screen format (stories) is perfect for using interactive videos. There are several functionalities (such as linking to a product's shop page) that help enhance videos posted on the social media platform, and you can design an interactive video in any resolution you want (to fit phones, desktops, tablets, etc.).