Can I boost brand loyalty for my e-commerce store if I use interactive video?

Asked 2 years ago

I was wondering if creating memorable product demonstration interactive videos would increase my customers' brand loyalty. I figured since shoppable videos are the trend now, maybe I could use this method for brand loyalty, but I am concerned it may not land. Is this marketing method ideal for what I want to accomplish?

Brand loyalty Interactive video E-commerce store Marketing strategy

Jessica Hughes

Friday, October 21, 2022

You can quickly boost brand loyalty for your e-commerce store if you use interactive videos. Here are a few strategies to try:
You can use videos to onboard new customers using a "show rather than tell" approach, which will explain everything they should know. 
You can make videos to educate your customers, like tutorials, reviews, unboxings, or how-tos. 
You can use videos as a platform for customer support. 