What information should I gather from prospects?

Asked 2 years ago

I'm in the process of creating an interactive video for lead qualification, however, I do not know which types of questions to ask the lead. Does anyone have any experience with this? Could somebody guide me on how to formulate these questions?

Interactive video Video prospecting

Booker Wang

Thursday, December 01, 2022

The type of questions your prospects will be industry-specific. Lead qualification depends on criteria like the lead's engagement levels, profile, and buying readiness, so you should ask relevant questions built around measuring those criteria and then give them an opportunity to act. Then you can funnel them into the appropriate sales channel when they're ready.