What role do customer testimonials play in e-commerce videos?

Asked 2 years ago

I've read somewhere that testimonials are an important part of e-commerce marketing, but I'd like to know more about their purpose. I understand the benefits of others speaking for you, as it boosts credibility and trust. But what else can testimonials achieve when used in e-commerce videos? 

Testimonial videos E-commerce

Logan Noel

Wednesday, May 17, 2023

Beyond boosting the credibility of the video and advertised product or service, viewers like to see people they can relate to telling their story of experiencing what your company has to offer. Testimonials offer viewers a raw and unadulterated opinion that they will believe much more easily than a pitch from a salesperson.