What are the benefits of using product videos?

Asked 2 years ago

I am struggling to understand the value that product videos bring to customers. If the purpose of a product video is merely to educate a customer about a product, would it not be as effective to write a text description of a product instead of using a product video? Does anyone know if there are in fact benefits that come with using these types of videos? I’d appreciate any insights on this.

Product video Benefits of product videos

Rob Elgar

Monday, March 20, 2023

People like video content. It's as simple as that. Take a look at the popularity of streaming platforms such as Youtube, TikTok, and Facebook. This makes prospective customers more likely to investigate your product if they can watch a video.

Furthermore, some surveys suggest that consumers are more than 60% more likely to make a purchase after watching a product video.

When potential customers can see your product in action with all its features and perks, you gain their trust, which in turn drives sales.