Do videos positively impact SEO ranking?

Video content has quickly taken over the internet. Users are far more likely to purchase products or spend more time on a site when it includes video content. Although Google has not made it clear, many marketers believe that their algorithms favor content with video. Whether they do or don't, the longer users spend on your site and the more backlinks you have to a page both impact your SEO. Video content usually increases both of these. The higher Google ranks you, the more traffic you should expect.