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  • Henne Organics
  • Laura Mercier
  • The Ordinary
  • KitchenAid
  • Kosas
  • Milk Makeup
  • Tarte
  • Toys"R"Us
  • Princess Polly
  • Gorjana
  • Culture Kings
  • Caraway
  • Rhone
  • Rhode
  • Béis
  • Faherty
  • K18
  • Haus Labs
  • Dermalogica
  • r.e.m. beauty
  • ColourPop
  • REFY
  • LSKD
  • Color Wow
  • Odele
  • Hello Molly
  • Kookaï
  • Anne Klein
  • DRMTLGY
  • bareMinerals
  • BlackMilk Clothing
  • Caden Lane
  • Thrive Causemetics
  • Tower 28 Beauty

2x

Higher add-to cart rate

PDPs with AI Studio video vs. the same PDP without video

3x

AOV uplift

Average increase seen across Tolstoy’s 2,000+ brand partners

10x

Conversion lift

Based on results from 500+ brands using AI Personal Shopper

What brands are saying about Tolstoy’s AI Commerce Platform

Model in a printed dress from Hampden Clothing

Our goal was to intelligently incorporate AI to improve the customer experience, and Tolstoy delivered 100%. Any brand not doing this will fall behind

Each of Tolstoy’s products brings its own value, but using the full platform together completely transformed how customers experience our products. The team is incredibly fast and thoughtful, always coming up with new ways to help us get the most out of Tolstoy.

Katherine Redd eCommerce Lead @ Hampden

7x lift in conversion rate on PDPs with Tolstoy video content
232% AOV Uplift on PDPs with Tolstoy video content
11x Conversion rate for users engaged with Personal Shopper
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Athlete wearing CSB activewear

It was exciting to see the real impact the AI Personal Shopper had on conversion. We ran the test to understand its commercial value – and it absolutely delivered. The results made it clear that this tool isn’t just smart, it drives measurable results.

Soul Naylor eCommerce Coordinator @ CSB

6.0% lift in conversion translates to thousands of incremental orders.
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Skin Rocks skincare products

We’re thrilled to be working with Tolstoy. It allows us to showcase UGC and video in an interactive format directly on our PDPs. Our customers appreciate authentic, raw content that shows the product in real-world use. This enhances trust and helps them make more informed purchasing decisions.

Ecommerce Manager @ Skin Rocks

+14% Conversion Rate Lift
Positive Customer Response
Frictionless Experience
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