Using Synthetic video
with Tolstoy
The future of content creation
Synthetic video is revolutionizing the video industry, by making it faster and easier than ever to create content. Here are some top ways that companies are leveraging it with their Tolstoys.
Ways to use it
Video chat bot: Consider video chat bots as a way to navigate a website and guide visitors to main conversion points.
Product walkthrough videos: Create and update product walkthrough videos with Tolstoy’s modular builder and by using synthetic video.
Personalized Customer Success: Use video to drive product adoption. Now you can personalize your communications with every single user to drive product adoption and increase loyalty.
Where to get started:
1. Set up your Tolstoy account: Tolstoy allows you to build personalized, one-on-one interactive conversations to put on your website, send in emails campaigns, inside your SaaS platform, and much more. 2. Sign up for Synthesia: With Synthesia you can generate pre-recorded AI videos from text in 40+ languages. 3. Alternative: Sign up for Colossyan. With Colossyan you can integrate real people into your videos and watch your engagement grow overnight.
2. Sign up for Synthesia: With Synthesia you can generate pre-recorded AI videos from text in 40+ languages.
3. Alternative: Sign up for Colossyan. With Colossyan you can integrate real people into your videos and watch your engagement grow overnight.
So how do you do it?
1. First, prepare your videos. Depending on your use case, determine how many videos you’ll want to use. We recommend between 3-6 separate videos. Keep the scripts as short as possible, around 30 seconds each.
2. Go to Synthesia, and generate your videos. For extra help on best practices, check out their help guides.
3. Next, head over to Tolstoy and create a new Tolstoy. Then choose “Make my own” and "Upload a video" option. Upload your Synthesia video. You can add overlay text, and decide how people should "answer" the particular step. Click save, and you have your first "step"!
4. Create more steps in Tolstoy until you have created a personalized conversation flow.
5. Then you're ready to share your Tolstoy. You can embed on your website, as a pop up widget, or in an email campaign.
6. Track interactions in the Tolstoy dashboard to monitor progress and optimize the journey.
Need to make any changes?
Simply update the video in Synthesia and re-upload the video to the specific step in Tolstoy. That’s it! For more help contact support@gotolstoy.com and we’d be happy to help.
Frequently asked questions
Synthetic video is AI-generated video content that uses digital avatars to deliver scripted messages. Instead of filming a real person, you type a script and the AI generates a video of a realistic-looking presenter speaking your words. This makes video production faster, cheaper, and easier to update at scale.
Synthetic video works well for any content that needs to be updated frequently or personalized at scale.
Common eCommerce use cases:
- Product walkthrough videos that explain features and benefits
- Video chatbots that guide visitors to conversion points
- Personalized customer success videos that drive product adoption
- FAQ videos that answer common questions before purchase
- Onboarding sequences that welcome new customers
Learn more about interactive video capabilities.
Tolstoy offers two paths for AI-generated video. You can use Tolstoy’s native AI Studio to generate product videos and UGC directly within the platform. Or, you can create synthetic avatar videos with tools like Synthesia, HeyGen, or D-ID, connect them to Tolstoy for automatic ingestion, and turn those videos into interactive experiences—with branching logic—distributed seamlessly across your site.
Learn more about AI Studio.
Synthetic video removes the biggest barriers to video production: time, cost, and logistics.
Key benefits:
- No filming required means no cameras, studios, or scheduling
- Instant updates let you change scripts without reshooting
- Multi-language support generates videos in 40+ languages from one script
- Consistent presenter keeps your brand voice uniform across all content
- Scalable production creates hundreds of videos from text alone
Upload your synthetic videos to Tolstoy just like any other video content. From there, you can add overlay text, create branching paths with conditional logic, and distribute across your site as widgets, embeds, or email content. Tolstoy tracks all interactions so you can monitor performance and optimize the experience.
Learn more about Tolstoy.
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