One platform. Your next stage of growth.

Commerce Studios and Shop Bots come together in every paid plan.
Add Forward to Business, or get it included in Enterprise.

Commerce Studios ✓ Create content, run ads and build on-site AI experiences.
Shop Bots ✓ Your AI team, working with you across the studios.
Forward + Our team helps you launch, learn and keep improving.

Plus

Create and publish every week.

$16

per workspace / month$192 billed yearly

Get started
  • Shop Bots
  • Media Studio
  • Ads Studio
  • Storefront Studio
  • Virtual try-on
  • 4,000 AI credits
  • 5,000 video viewers
Tolstoy Forward

Available from Business

Enterprise

Built for your business.

Custom

Tailored to your organization

Talk to us
  • Everything in Business
  • Custom usage and contracts
  • Security and permission controls
  • Bot versioning: rewind and fork
  • Custom integrations
Tolstoy Forward

All prices in USD, per workspace. Usage is shared by your team and renews monthly. How usage works

Choose a plan around the work you do.

You can use the platform yourself, delegate to Shop Bots, or work with Forward. Your plan covers the tools and monthly usage. Forward adds our team’s hands-on work: it is available as an add-on to Business and included in Enterprise.

Create content and run workflows

Studio credits cover AI creation and workflows. Different models and actions use different amounts, so credits are not a fixed number of photos or videos.

Help shoppers on your site

Onsite AI credits cover shopper conversations and virtual try-on. Video viewers are counted separately, with an included allowance and extra-viewer rate for each plan.

Start with a plan, grow your usage

Business offers one-time Studio credit top-ups. Check usage and available rates in your workspace, or talk to us about custom capacity.

Need help estimating your workload? Talk to us

Pricing questions.

Do I pay separately for Commerce Studios and Shop Bots?

No. Every paid plan shown here includes Shop Bots, Media Studio, Ads Studio and Storefront Studio, including virtual try-on, shoppable video and Personal Shopper. Choose a plan for the monthly usage your workspace needs. AI work uses credits; video viewers have a separate allowance. Tolstoy Forward is included in Enterprise and available as a separately quoted add-on to Business. Plus is not eligible.

Which plan includes bot versioning?

Bot versioning — rewind and fork — is an Enterprise feature for Shop Bots. Rewind to an earlier point in an AI agent chat, or fork a new version to explore a different direction while preserving the original. Your team can refine a workflow without starting over.

Explore rewind and fork
Can my whole team use Tolstoy?

Yes. Your team works in a shared workspace, with shared projects, chats and assets. The plan prices shown here are per workspace, not per person. Shop Bots and shoppers visiting your store are not team members.

How do credits and shared usage work?

Studio credits cover creation and workflows; onsite AI credits cover shopper conversations and virtual try-on. These are separate from video viewers. Included usage renews monthly, and credit costs depend on the model and action. Allowances are shared by the workspace. Adding team members does not multiply your video viewers.

What happens when we need more usage?

Plus and Business list their extra video viewer rates. Business comes in three monthly usage levels and also offers one-time AI Studio credit top-ups. Review the amounts and rates in your workspace before buying, or talk to us about Enterprise for custom capacity. Workspace owners can review member usage and set monthly Studio credit budgets.

How do billing and plan changes work?

Annual prices shown here are monthly equivalents, charged upfront for the year. Monthly billing is also available. Choose your billing option and review the total commitment in your workspace before purchase. Existing subscriptions keep their current pricing and allowances; review any changes in your workspace before you switch.

Talk to us about your plan
How do we add Tolstoy Forward?

Forward is included in Enterprise. It is also available as an add-on to Business. Use the Tolstoy Forward link on Business to request a quote for the add-on. Forward starts with a 3-month engagement: a named Tolstoy lead helps you set up real workflows, launch them and train your team. We agree the scope and any add-on price before kickoff. After the initial engagement, you can operate with your own team or agree continued support.

Explore Tolstoy Forward
Can we work with an agency?

Bring your agency or find a partner through Tolstoy. We help with training, accreditation and product guidance. You and your agency agree service scope and fees directly. Platform pricing, agency services and any additional support are confirmed separately before work begins.

Explore working with an agency