Create more. Convert more. Choose your plan.

Choose the workflow you need today, or bundle Studio, Player, and Shopper into one connected system for content, shoppable video, and guided conversion.

Compare paid plans

Bundle Studio, Player, and Shopper when you want one commerce AI package. Choose the tier by shared volume and savings.

Plus

Launch content, shoppable video, and guided shopping together.

$39/mo


Save 32% vs $57 separately

  • Player: 5k impressions/mo
  • Widget Builder: 2,000 tokens/mo
  • Studio: 2,550 tokens (~50 images or ~6 videos)
  • Shopper: 3,000 tokens (~1,000 messages or ~300 try-ons/mo)
  • Brand MCP, capture, analytics
Start with Plus

Pro

Scale ads, email, social, widgets, and shopper assistance.

$199/mo


Save 33% vs $297 separately

  • Player: 20k impressions/mo
  • Widget Builder: 12,000 tokens/mo
  • Studio: 15,840 tokens (~310 images or ~37 videos)
  • UGC Search, Klaviyo, email/SMS video
  • Shopper: 17,000 tokens (~5,666 messages or ~1,700 try-ons/mo)
Start with Pro

Max

Run higher-volume commerce across multiple stores or brands.

$499/mo


Save 44% vs $897 separately

  • Player: 50k impressions/mo
  • Widget Builder: 42,000 tokens/mo
  • Studio: 54,300 tokens (~1,060 images or ~128 videos)
  • Shopper: 53,000 tokens (~17,666 messages or ~5,300 try-ons/mo)
  • Multi-store, white-label Player, watermark-free Studio exports
Start with Max

Enterprise

For complex organizations with custom usage needs.

Custom pricing


Custom volume, support, and terms

  • Personalized onboarding & support
  • Custom integrations & API
  • SLA & procurement terms
  • Custom tokens & usage
Talk to sales

AI Studio paid plans

Every Studio tier includes the same creation workflow. Choose Plus, Pro, or Max by monthly token volume and output needs.

Plus

Watermark-free AI content for ads, socials, PDPs, and email.

$19/mo


  • Credits: 2,550 Studio tokens/mo
  • Estimated output: ~50 images or ~6 videos
  • Tools: image-to-video, text-to-video, text-to-image
  • Exports: watermark-free downloads
Start with Plus

Pro

More monthly creative volume with the same model access.

$99/mo


  • Credits: 15,840 Studio tokens/mo
  • Estimated output: ~310 images or ~37 videos
  • Workflow: bulk generation
  • Tools: latest AI engines for ads, PDP, social, email
Start with Pro

Max

Highest Studio volume with best token economics.

$299/mo


  • Credits: 54,300 Studio tokens/mo
  • Estimated output: ~1,060 images or ~128 videos
  • Workflow: high-volume content production
  • Custom: AI fashion model workflows
Start with Max

Enterprise

Customized Studio token allowances for your org's content needs.

Custom pricing


  • Custom tokens & usage
  • Personalized onboarding & support
  • Custom integrations & API
  • SLA & procurement terms
Talk to sales

AI Player paid plans

Every Player tier includes the onsite video foundation. Choose by monthly impressions, branding control, and scale unlocks.

Plus

Unlock shoppable video publishing for growing storefronts.

$19/mo


  • Usage: 5k billable impressions/mo
  • Widget Builder: 2,000 tokens/mo
  • Overage: $10 per 1k impressions
  • Formats: feeds, Stories, carousels, tiles
  • Import: TikTok/Instagram auto-import
Start with Plus

Pro

Grow traffic plus distribute shoppable video through email and SMS.

$99/mo


  • Usage: 20k billable impressions/mo
  • Widget Builder: 12,000 tokens/mo
  • Overage: $7 per 1k impressions
  • Tooling: UGC Search
  • Channels: shoppable videos in email/SMS
Start with Pro

Max

Multi-store shoppable video with branding controls.

$299/mo


  • Usage: 50k billable impressions/mo
  • Widget Builder: 42,000 tokens/mo
  • Overage: $5 per 1k impressions
  • Scale: multi-store support
  • Branding: white-label/remove Tolstoy branding
Start with Max

Enterprise

Customized impression allowances for your org's traffic needs.

Custom pricing


  • Custom tokens & usage
  • Personalized onboarding & support
  • Custom integrations & API
  • SLA & procurement terms
Talk to sales

AI Shopper paid plans

Every Shopper tier includes the AI shopping assistant foundation. Choose by monthly messages, try-ons, and support depth.

Plus

Launch the AI shopper with try-on and conversion tools.

$19/mo


  • Tokens: 3,000 Sales Agent tokens/mo
  • Estimated usage: ~1,000 messages or ~300 try-ons/mo
  • Feature: Virtual Try-On
  • Growth: subscribers, upsells, analytics
Start with Plus

Pro

Add richer personalization, reviews, and custom design controls.

$99/mo


  • Tokens: 17,000 Sales Agent tokens/mo
  • Estimated usage: ~5,666 messages or ~1,700 try-ons/mo
  • Feature: Smart Size Recommendations
  • Integrations: Yotpo + custom design
Start with Pro

Max

High-volume AI shopping with branding controls.

$299/mo


  • Tokens: 53,000 Sales Agent tokens/mo
  • Estimated usage: ~17,666 messages or ~5,300 try-ons/mo
  • Branding: remove Tolstoy branding
  • Scale: higher-volume shopping agent usage
Start with Max

Enterprise

Customized message and try-on allowances for your org's sales needs.

Custom pricing


  • Custom tokens & usage
  • Personalized onboarding & support
  • Custom integrations & API
  • SLA & procurement terms
Talk to sales

Included in every paid plan

Everything you need to launch is included

Start with every feature, then scale when your usage grows. Every paid tier includes the full product, so you never need to upgrade just to access a capability.

197 capabilities across AI Studio, AI Player, and AI Shopper

Connectors are workspace-wide. Once connected, they are available across every Tolstoy product.

Searchable comparison of every listed Tolstoy capability, AI model, widget, and connector
Capability AI Commerce AI Studio AI Player AI Shopper
Complete product capabilities at every paid tier Complete product capabilities at every paid tier is included in AI Commerce Complete product capabilities at every paid tier is included in AI Studio Complete product capabilities at every paid tier is included in AI Player Complete product capabilities at every paid tier is included in AI Shopper
Workspace-wide connectors Workspace-wide connectors is a workspace connector available with AI Commerce Workspace-wide connectors is a workspace connector available with AI Studio Workspace-wide connectors is a workspace connector available with AI Player Workspace-wide connectors is a workspace connector available with AI Shopper
AI chat model access AI chat model access is included in AI Commerce AI chat model access is included in AI Studio AI chat model access is included in AI Player AI chat model access is included in AI Shopper
Text-to-image Text-to-image is included in AI Commerce Text-to-image is included in AI Studio Text-to-image is not part of AI Player Text-to-image is not part of AI Shopper
Image editing Image editing is included in AI Commerce Image editing is included in AI Studio Image editing is not part of AI Player Image editing is not part of AI Shopper
Text-to-video Text-to-video is included in AI Commerce Text-to-video is included in AI Studio Text-to-video is not part of AI Player Text-to-video is not part of AI Shopper
Image-to-video Image-to-video is included in AI Commerce Image-to-video is included in AI Studio Image-to-video is not part of AI Player Image-to-video is not part of AI Shopper
Multi-reference video Multi-reference video is included in AI Commerce Multi-reference video is included in AI Studio Multi-reference video is not part of AI Player Multi-reference video is not part of AI Shopper
Motion-controlled video Motion-controlled video is included in AI Commerce Motion-controlled video is included in AI Studio Motion-controlled video is not part of AI Player Motion-controlled video is not part of AI Shopper
Talking videos and lip sync Talking videos and lip sync is included in AI Commerce Talking videos and lip sync is included in AI Studio Talking videos and lip sync is not part of AI Player Talking videos and lip sync is not part of AI Shopper
Bulk image and video generation Bulk image and video generation is included in AI Commerce Bulk image and video generation is included in AI Studio Bulk image and video generation is not part of AI Player Bulk image and video generation is not part of AI Shopper
Ecommerce templates Ecommerce templates is included in AI Commerce Ecommerce templates is included in AI Studio Ecommerce templates is not part of AI Player Ecommerce templates is not part of AI Shopper
AI editor and creative agent AI editor and creative agent is included in AI Commerce AI editor and creative agent is included in AI Studio AI editor and creative agent is not part of AI Player AI editor and creative agent is not part of AI Shopper
Brand and product context Brand and product context is included in AI Commerce Brand and product context is included in AI Studio Brand and product context is not part of AI Player Brand and product context is not part of AI Shopper
Product images Product images is included in AI Commerce Product images is included in AI Studio Product images is not part of AI Player Product images is not part of AI Shopper
UGC-style video UGC-style video is included in AI Commerce UGC-style video is included in AI Studio UGC-style video is not part of AI Player UGC-style video is not part of AI Shopper
Ad creative Ad creative is included in AI Commerce Ad creative is included in AI Studio Ad creative is not part of AI Player Ad creative is not part of AI Shopper
PDP content PDP content is included in AI Commerce PDP content is included in AI Studio PDP content is not part of AI Player PDP content is not part of AI Shopper
Email creative Email creative is included in AI Commerce Email creative is included in AI Studio Email creative is not part of AI Player Email creative is not part of AI Shopper
Social creative Social creative is included in AI Commerce Social creative is included in AI Studio Social creative is not part of AI Player Social creative is not part of AI Shopper
GPT Image 2 GPT Image 2 is included in AI Commerce GPT Image 2 is included in AI Studio GPT Image 2 is not part of AI Player GPT Image 2 is included in AI Shopper
Nano Banana Pro Nano Banana Pro is included in AI Commerce Nano Banana Pro is included in AI Studio Nano Banana Pro is not part of AI Player Nano Banana Pro is included in AI Shopper
Nano Banana 2 Nano Banana 2 is included in AI Commerce Nano Banana 2 is included in AI Studio Nano Banana 2 is not part of AI Player Nano Banana 2 is included in AI Shopper
Nano Banana 2 Lite Nano Banana 2 Lite is included in AI Commerce Nano Banana 2 Lite is included in AI Studio Nano Banana 2 Lite is not part of AI Player Nano Banana 2 Lite is included in AI Shopper
Flux 2 Pro Flux 2 Pro is included in AI Commerce Flux 2 Pro is included in AI Studio Flux 2 Pro is not part of AI Player Flux 2 Pro is included in AI Shopper
Flux 2 Klein 9B Flux 2 Klein 9B is included in AI Commerce Flux 2 Klein 9B is included in AI Studio Flux 2 Klein 9B is not part of AI Player Flux 2 Klein 9B is included in AI Shopper
Seedream v5 Pro Seedream v5 Pro is included in AI Commerce Seedream v5 Pro is included in AI Studio Seedream v5 Pro is not part of AI Player Seedream v5 Pro is included in AI Shopper
Grok Imagine Grok Imagine is included in AI Commerce Grok Imagine is included in AI Studio Grok Imagine is not part of AI Player Grok Imagine is included in AI Shopper
Reve 2.1 Reve 2.1 is included in AI Commerce Reve 2.1 is included in AI Studio Reve 2.1 is not part of AI Player Reve 2.1 is included in AI Shopper
Seedance 2.0 Seedance 2.0 is included in AI Commerce Seedance 2.0 is included in AI Studio Seedance 2.0 is not part of AI Player Seedance 2.0 is not part of AI Shopper
Seedance 2.0 Fast Seedance 2.0 Fast is included in AI Commerce Seedance 2.0 Fast is included in AI Studio Seedance 2.0 Fast is not part of AI Player Seedance 2.0 Fast is not part of AI Shopper
Seedance 2.0 Mini Seedance 2.0 Mini is included in AI Commerce Seedance 2.0 Mini is included in AI Studio Seedance 2.0 Mini is not part of AI Player Seedance 2.0 Mini is not part of AI Shopper
Kling V3 Standard Kling V3 Standard is included in AI Commerce Kling V3 Standard is included in AI Studio Kling V3 Standard is not part of AI Player Kling V3 Standard is not part of AI Shopper
Kling V3 Pro Kling V3 Pro is included in AI Commerce Kling V3 Pro is included in AI Studio Kling V3 Pro is not part of AI Player Kling V3 Pro is not part of AI Shopper
Kling O3 Standard Kling O3 Standard is included in AI Commerce Kling O3 Standard is included in AI Studio Kling O3 Standard is not part of AI Player Kling O3 Standard is not part of AI Shopper
Kling O3 Pro Kling O3 Pro is included in AI Commerce Kling O3 Pro is included in AI Studio Kling O3 Pro is not part of AI Player Kling O3 Pro is not part of AI Shopper
Kling O1 (previous generation) Kling O1 (previous generation) is included in AI Commerce Kling O1 (previous generation) is included in AI Studio Kling O1 (previous generation) is not part of AI Player Kling O1 (previous generation) is not part of AI Shopper
Kling V3 Motion Control Kling V3 Motion Control is included in AI Commerce Kling V3 Motion Control is included in AI Studio Kling V3 Motion Control is not part of AI Player Kling V3 Motion Control is not part of AI Shopper
Google Veo 3.1 Google Veo 3.1 is included in AI Commerce Google Veo 3.1 is included in AI Studio Google Veo 3.1 is not part of AI Player Google Veo 3.1 is not part of AI Shopper
Google Veo 3.1 Lite Google Veo 3.1 Lite is included in AI Commerce Google Veo 3.1 Lite is included in AI Studio Google Veo 3.1 Lite is not part of AI Player Google Veo 3.1 Lite is not part of AI Shopper
Gemini Omni Flash Gemini Omni Flash is included in AI Commerce Gemini Omni Flash is included in AI Studio Gemini Omni Flash is not part of AI Player Gemini Omni Flash is not part of AI Shopper
Grok Imagine Video v1.5 Grok Imagine Video v1.5 is included in AI Commerce Grok Imagine Video v1.5 is included in AI Studio Grok Imagine Video v1.5 is not part of AI Player Grok Imagine Video v1.5 is not part of AI Shopper
VEED Fabric 1.0 VEED Fabric 1.0 is included in AI Commerce VEED Fabric 1.0 is included in AI Studio VEED Fabric 1.0 is not part of AI Player VEED Fabric 1.0 is not part of AI Shopper
Claude Fable 5 Claude Fable 5 is included in AI Commerce Claude Fable 5 is included in AI Studio Claude Fable 5 is included in AI Player Claude Fable 5 is included in AI Shopper
Claude Opus 5 Claude Opus 5 is included in AI Commerce Claude Opus 5 is included in AI Studio Claude Opus 5 is included in AI Player Claude Opus 5 is included in AI Shopper
Claude 4.8 Opus Claude 4.8 Opus is included in AI Commerce Claude 4.8 Opus is included in AI Studio Claude 4.8 Opus is included in AI Player Claude 4.8 Opus is included in AI Shopper
Claude 4.7 Opus Claude 4.7 Opus is included in AI Commerce Claude 4.7 Opus is included in AI Studio Claude 4.7 Opus is included in AI Player Claude 4.7 Opus is included in AI Shopper
Claude 4.6 Opus Claude 4.6 Opus is included in AI Commerce Claude 4.6 Opus is included in AI Studio Claude 4.6 Opus is included in AI Player Claude 4.6 Opus is included in AI Shopper
Claude Sonnet 5 Claude Sonnet 5 is included in AI Commerce Claude Sonnet 5 is included in AI Studio Claude Sonnet 5 is included in AI Player Claude Sonnet 5 is included in AI Shopper
Claude 4.6 Sonnet Claude 4.6 Sonnet is included in AI Commerce Claude 4.6 Sonnet is included in AI Studio Claude 4.6 Sonnet is included in AI Player Claude 4.6 Sonnet is included in AI Shopper
Claude 4.5 Haiku Claude 4.5 Haiku is included in AI Commerce Claude 4.5 Haiku is included in AI Studio Claude 4.5 Haiku is included in AI Player Claude 4.5 Haiku is included in AI Shopper
GPT 5.6 Sol GPT 5.6 Sol is included in AI Commerce GPT 5.6 Sol is included in AI Studio GPT 5.6 Sol is included in AI Player GPT 5.6 Sol is included in AI Shopper
GPT 5.6 Terra GPT 5.6 Terra is included in AI Commerce GPT 5.6 Terra is included in AI Studio GPT 5.6 Terra is included in AI Player GPT 5.6 Terra is included in AI Shopper
GPT 5.6 Luna GPT 5.6 Luna is included in AI Commerce GPT 5.6 Luna is included in AI Studio GPT 5.6 Luna is included in AI Player GPT 5.6 Luna is included in AI Shopper
GPT 5.5 GPT 5.5 is included in AI Commerce GPT 5.5 is included in AI Studio GPT 5.5 is included in AI Player GPT 5.5 is included in AI Shopper
GPT 5.4 GPT 5.4 is included in AI Commerce GPT 5.4 is included in AI Studio GPT 5.4 is included in AI Player GPT 5.4 is included in AI Shopper
GPT 5.4 Mini GPT 5.4 Mini is included in AI Commerce GPT 5.4 Mini is included in AI Studio GPT 5.4 Mini is included in AI Player GPT 5.4 Mini is included in AI Shopper
GPT 5.4 Nano GPT 5.4 Nano is included in AI Commerce GPT 5.4 Nano is included in AI Studio GPT 5.4 Nano is included in AI Player GPT 5.4 Nano is included in AI Shopper
Gemini 3.1 Pro Gemini 3.1 Pro is included in AI Commerce Gemini 3.1 Pro is included in AI Studio Gemini 3.1 Pro is included in AI Player Gemini 3.1 Pro is included in AI Shopper
Gemini 3.1 Flash Lite Gemini 3.1 Flash Lite is included in AI Commerce Gemini 3.1 Flash Lite is included in AI Studio Gemini 3.1 Flash Lite is included in AI Player Gemini 3.1 Flash Lite is included in AI Shopper
Gemini 3.5 Flash Gemini 3.5 Flash is included in AI Commerce Gemini 3.5 Flash is included in AI Studio Gemini 3.5 Flash is included in AI Player Gemini 3.5 Flash is included in AI Shopper
Grok 4.5 Grok 4.5 is included in AI Commerce Grok 4.5 is included in AI Studio Grok 4.5 is included in AI Player Grok 4.5 is included in AI Shopper
Grok 4.3 Grok 4.3 is included in AI Commerce Grok 4.3 is included in AI Studio Grok 4.3 is included in AI Player Grok 4.3 is included in AI Shopper
Kimi K2.7 Kimi K2.7 is included in AI Commerce Kimi K2.7 is included in AI Studio Kimi K2.7 is included in AI Player Kimi K2.7 is included in AI Shopper
MiniMax M3 MiniMax M3 is included in AI Commerce MiniMax M3 is included in AI Studio MiniMax M3 is included in AI Player MiniMax M3 is included in AI Shopper
Shoppable feeds Shoppable feeds is included in AI Commerce Shoppable feeds is not part of AI Studio Shoppable feeds is included in AI Player Shoppable feeds is not part of AI Shopper
Stories Stories is included in AI Commerce Stories is not part of AI Studio Stories is included in AI Player Stories is not part of AI Shopper
Carousels Carousels is included in AI Commerce Carousels is not part of AI Studio Carousels is included in AI Player Carousels is not part of AI Shopper
Tiles Tiles is included in AI Commerce Tiles is not part of AI Studio Tiles is included in AI Player Tiles is not part of AI Shopper
Shoppable images Shoppable images is included in AI Commerce Shoppable images is not part of AI Studio Shoppable images is included in AI Player Shoppable images is not part of AI Shopper
Mobile app Mobile app is included in AI Commerce Mobile app is not part of AI Studio Mobile app is included in AI Player Mobile app is not part of AI Shopper
Shop App Shop App is included in AI Commerce Shop App is not part of AI Studio Shop App is included in AI Player Shop App is not part of AI Shopper
Hero video Hero video is included in AI Commerce Hero video is not part of AI Studio Hero video is included in AI Player Hero video is not part of AI Shopper
Collection grids Collection grids is included in AI Commerce Collection grids is not part of AI Studio Collection grids is included in AI Player Collection grids is not part of AI Shopper
Collection banners Collection banners is included in AI Commerce Collection banners is not part of AI Studio Collection banners is included in AI Player Collection banners is not part of AI Shopper
For You feed For You feed is included in AI Commerce For You feed is not part of AI Studio For You feed is included in AI Player For You feed is not part of AI Shopper
Bubble feed Bubble feed is included in AI Commerce Bubble feed is not part of AI Studio Bubble feed is included in AI Player Bubble feed is not part of AI Shopper
Email carousels Email carousels is included in AI Commerce Email carousels is not part of AI Studio Email carousels is included in AI Player Email carousels is not part of AI Shopper
Product Gallery Product Gallery is included in AI Commerce Product Gallery is not part of AI Studio Product Gallery is included in AI Player Product Gallery is not part of AI Shopper
Homepage Spotlight Homepage Spotlight is included in AI Commerce Homepage Spotlight is not part of AI Studio Homepage Spotlight is included in AI Player Homepage Spotlight is not part of AI Shopper
Interactive Quiz Interactive Quiz is included in AI Commerce Interactive Quiz is not part of AI Studio Interactive Quiz is included in AI Player Interactive Quiz is not part of AI Shopper
Hero Hero is included in AI Commerce Hero is not part of AI Studio Hero is included in AI Player Hero is not part of AI Shopper
PDP Stories PDP Stories is included in AI Commerce PDP Stories is not part of AI Studio PDP Stories is included in AI Player PDP Stories is not part of AI Shopper
Review Videos Review Videos is included in AI Commerce Review Videos is not part of AI Studio Review Videos is included in AI Player Review Videos is not part of AI Shopper
Embed Embed is included in AI Commerce Embed is not part of AI Studio Embed is included in AI Player Embed is not part of AI Shopper
Generic Landing Page Generic Landing Page is included in AI Commerce Generic Landing Page is not part of AI Studio Generic Landing Page is included in AI Player Generic Landing Page is not part of AI Shopper
Ad Landing Page Ad Landing Page is included in AI Commerce Ad Landing Page is not part of AI Studio Ad Landing Page is included in AI Player Ad Landing Page is not part of AI Shopper
Shopify Ad Page Shopify Ad Page is included in AI Commerce Shopify Ad Page is not part of AI Studio Shopify Ad Page is included in AI Player Shopify Ad Page is not part of AI Shopper
Tapcart Product Gallery Tapcart Product Gallery is included in AI Commerce Tapcart Product Gallery is not part of AI Studio Tapcart Product Gallery is included in AI Player Tapcart Product Gallery is not part of AI Shopper
Tapcart For You Feed Tapcart For You Feed is included in AI Commerce Tapcart For You Feed is not part of AI Studio Tapcart For You Feed is included in AI Player Tapcart For You Feed is not part of AI Shopper
Tapcart PDP Stories Tapcart PDP Stories is included in AI Commerce Tapcart PDP Stories is not part of AI Studio Tapcart PDP Stories is included in AI Player Tapcart PDP Stories is not part of AI Shopper
Custom JS Widget Custom JS Widget is included in AI Commerce Custom JS Widget is not part of AI Studio Custom JS Widget is included in AI Player Custom JS Widget is not part of AI Shopper
Custom Shopify Liquid Widget Custom Shopify Liquid Widget is included in AI Commerce Custom Shopify Liquid Widget is not part of AI Studio Custom Shopify Liquid Widget is included in AI Player Custom Shopify Liquid Widget is not part of AI Shopper
Choose My Model Choose My Model is included in AI Commerce Choose My Model is not part of AI Studio Choose My Model is included in AI Player Choose My Model is not part of AI Shopper
Try-On Studio Try-On Studio is included in AI Commerce Try-On Studio is not part of AI Studio Try-On Studio is included in AI Player Try-On Studio is not part of AI Shopper
Analytics Analytics is included in AI Commerce Analytics is not part of AI Studio Analytics is included in AI Player Analytics is not part of AI Shopper
Tolstoy Media API Tolstoy Media API is included in AI Commerce Tolstoy Media API is not part of AI Studio Tolstoy Media API is included in AI Player Tolstoy Media API is not part of AI Shopper
Tolstoy Products API Tolstoy Products API is included in AI Commerce Tolstoy Products API is not part of AI Studio Tolstoy Products API is included in AI Player Tolstoy Products API is not part of AI Shopper
Shopify Product Gallery Shopify Product Gallery is included in AI Commerce Shopify Product Gallery is not part of AI Studio Shopify Product Gallery is included in AI Player Shopify Product Gallery is not part of AI Shopper
Tapcart Shopify Product Gallery Tapcart Shopify Product Gallery is included in AI Commerce Tapcart Shopify Product Gallery is not part of AI Studio Tapcart Shopify Product Gallery is included in AI Player Tapcart Shopify Product Gallery is not part of AI Shopper
Full-screen Player Full-screen Player is included in AI Commerce Full-screen Player is not part of AI Studio Full-screen Player is included in AI Player Full-screen Player is not part of AI Shopper
Customer Data Customer Data is included in AI Commerce Customer Data is not part of AI Studio Customer Data is included in AI Player Customer Data is not part of AI Shopper
Quiz branching and recommendations Quiz branching and recommendations is included in AI Commerce Quiz branching and recommendations is not part of AI Studio Quiz branching and recommendations is included in AI Player Quiz branching and recommendations is not part of AI Shopper
Choose My Model engine Choose My Model engine is included in AI Commerce Choose My Model engine is not part of AI Studio Choose My Model engine is included in AI Player Choose My Model engine is not part of AI Shopper
Try-On engine Try-On engine is included in AI Commerce Try-On engine is not part of AI Studio Try-On engine is included in AI Player Try-On engine is not part of AI Shopper
Brand MCP Brand MCP is included in AI Commerce Brand MCP is not part of AI Studio Brand MCP is not part of AI Player Brand MCP is included in AI Shopper
Ask AI Ask AI is included in AI Commerce Ask AI is not part of AI Studio Ask AI is not part of AI Player Ask AI is included in AI Shopper
Top Questions Top Questions is included in AI Commerce Top Questions is not part of AI Studio Top Questions is not part of AI Player Top Questions is included in AI Shopper
AI Search Bar AI Search Bar is included in AI Commerce AI Search Bar is not part of AI Studio AI Search Bar is not part of AI Player AI Search Bar is included in AI Shopper
Chat Bubble Chat Bubble is included in AI Commerce Chat Bubble is not part of AI Studio Chat Bubble is not part of AI Player Chat Bubble is included in AI Shopper
Chat Embed Chat Embed is included in AI Commerce Chat Embed is not part of AI Studio Chat Embed is not part of AI Player Chat Embed is included in AI Shopper
Sales Agents Sales Agents is included in AI Commerce Sales Agents is not part of AI Studio Sales Agents is not part of AI Player Sales Agents is included in AI Shopper
Support Agents Support Agents is included in AI Commerce Support Agents is not part of AI Studio Support Agents is not part of AI Player Support Agents is included in AI Shopper
Q&A Q&A is included in AI Commerce Q&A is not part of AI Studio Q&A is not part of AI Player Q&A is included in AI Shopper
See It On You See It On You is included in AI Commerce See It On You is not part of AI Studio See It On You is not part of AI Player See It On You is included in AI Shopper
Beauty Try-On Beauty Try-On is included in AI Commerce Beauty Try-On is not part of AI Studio Beauty Try-On is not part of AI Player Beauty Try-On is included in AI Shopper
Choose Model Choose Model is included in AI Commerce Choose Model is not part of AI Studio Choose Model is not part of AI Player Choose Model is included in AI Shopper
Video Try-On Video Try-On is included in AI Commerce Video Try-On is not part of AI Studio Video Try-On is not part of AI Player Video Try-On is included in AI Shopper
Complete The Look Complete The Look is included in AI Commerce Complete The Look is not part of AI Studio Complete The Look is not part of AI Player Complete The Look is included in AI Shopper
Smart Size Recommendations Smart Size Recommendations is included in AI Commerce Smart Size Recommendations is not part of AI Studio Smart Size Recommendations is not part of AI Player Smart Size Recommendations is included in AI Shopper
Klevu Klevu is a workspace connector available with AI Commerce Klevu is a workspace connector available with AI Studio Klevu is a workspace connector available with AI Player Klevu is a workspace connector available with AI Shopper
Nosto Nosto is a workspace connector available with AI Commerce Nosto is a workspace connector available with AI Studio Nosto is a workspace connector available with AI Player Nosto is a workspace connector available with AI Shopper
Rebuy Rebuy is a workspace connector available with AI Commerce Rebuy is a workspace connector available with AI Studio Rebuy is a workspace connector available with AI Player Rebuy is a workspace connector available with AI Shopper
In-feed PDP In-feed PDP is included in AI Commerce In-feed PDP is not part of AI Studio In-feed PDP is included in AI Player In-feed PDP is not part of AI Shopper
Add to cart Add to cart is included in AI Commerce Add to cart is not part of AI Studio Add to cart is included in AI Player Add to cart is not part of AI Shopper
Buy now Buy now is included in AI Commerce Buy now is not part of AI Studio Buy now is included in AI Player Buy now is not part of AI Shopper
Cart + checkout Cart + checkout is included in AI Commerce Cart + checkout is not part of AI Studio Cart + checkout is included in AI Player Cart + checkout is not part of AI Shopper
Stock controls Stock controls is included in AI Commerce Stock controls is not part of AI Studio Stock controls is included in AI Player Stock controls is not part of AI Shopper
Recommended products Recommended products is included in AI Commerce Recommended products is not part of AI Studio Recommended products is included in AI Player Recommended products is not part of AI Shopper
Sales badges Sales badges is included in AI Commerce Sales badges is not part of AI Studio Sales badges is included in AI Player Sales badges is not part of AI Shopper
Shipping messages Shipping messages is included in AI Commerce Shipping messages is not part of AI Studio Shipping messages is included in AI Player Shipping messages is not part of AI Shopper
Responsive layouts Responsive layouts is included in AI Commerce Responsive layouts is not part of AI Studio Responsive layouts is included in AI Player Responsive layouts is not part of AI Shopper
Mobile + desktop design Mobile + desktop design is included in AI Commerce Mobile + desktop design is not part of AI Studio Mobile + desktop design is included in AI Player Mobile + desktop design is not part of AI Shopper
Autoplay Autoplay is included in AI Commerce Autoplay is not part of AI Studio Autoplay is included in AI Player Autoplay is not part of AI Shopper
Auto-scroll Auto-scroll is included in AI Commerce Auto-scroll is not part of AI Studio Auto-scroll is included in AI Player Auto-scroll is not part of AI Shopper
Captions Captions is included in AI Commerce Captions is not part of AI Studio Captions is included in AI Player Captions is not part of AI Shopper
Creator handles Creator handles is included in AI Commerce Creator handles is not part of AI Studio Creator handles is included in AI Player Creator handles is not part of AI Shopper
Custom video controls Custom video controls is included in AI Commerce Custom video controls is not part of AI Studio Custom video controls is included in AI Player Custom video controls is not part of AI Shopper
Dynamic playlists Dynamic playlists is included in AI Commerce Dynamic playlists is not part of AI Studio Dynamic playlists is included in AI Player Dynamic playlists is not part of AI Shopper
Product-tagged videos Product-tagged videos is included in AI Commerce Product-tagged videos is not part of AI Studio Product-tagged videos is included in AI Player Product-tagged videos is not part of AI Shopper
Trending videos Trending videos is included in AI Commerce Trending videos is not part of AI Studio Trending videos is included in AI Player Trending videos is not part of AI Shopper
Sale items Sale items is included in AI Commerce Sale items is not part of AI Studio Sale items is included in AI Player Sale items is not part of AI Shopper
Custom playlists Custom playlists is included in AI Commerce Custom playlists is not part of AI Studio Custom playlists is included in AI Player Custom playlists is not part of AI Shopper
Manual curation Manual curation is included in AI Commerce Manual curation is not part of AI Studio Manual curation is included in AI Player Manual curation is not part of AI Shopper
Video ordering Video ordering is included in AI Commerce Video ordering is not part of AI Studio Video ordering is included in AI Player Video ordering is not part of AI Shopper
Watermark-free exports Watermark-free exports is included in AI Commerce Watermark-free exports is included in AI Studio Watermark-free exports is not part of AI Player Watermark-free exports is not part of AI Shopper
UGC Search UGC Search is included in AI Commerce UGC Search is not part of AI Studio UGC Search is included in AI Player UGC Search is not part of AI Shopper
Email/SMS video Email/SMS video is included in AI Commerce Email/SMS video is not part of AI Studio Email/SMS video is included in AI Player Email/SMS video is not part of AI Shopper
Custom branding Custom branding is included in AI Commerce Custom branding is not part of AI Studio Custom branding is included in AI Player Custom branding is not part of AI Shopper
Multi-store Multi-store is included in AI Commerce Multi-store is not part of AI Studio Multi-store is included in AI Player Multi-store is not part of AI Shopper
White-label White-label is included in AI Commerce White-label is not part of AI Studio White-label is included in AI Player White-label is not part of AI Shopper
Widget Builder Widget Builder is included in AI Commerce Widget Builder is not part of AI Studio Widget Builder is included in AI Player Widget Builder is not part of AI Shopper
Vibe-code custom widgets Vibe-code custom widgets is included in AI Commerce Vibe-code custom widgets is not part of AI Studio Vibe-code custom widgets is included in AI Player Vibe-code custom widgets is not part of AI Shopper
Shopify theme landing pages Shopify theme landing pages is included in AI Commerce Shopify theme landing pages is not part of AI Studio Shopify theme landing pages is included in AI Player Shopify theme landing pages is not part of AI Shopper
AdSpy AdSpy is included in AI Commerce AdSpy is included in AI Studio AdSpy is not part of AI Player AdSpy is not part of AI Shopper
Google Analytics Google Analytics is a workspace connector available with AI Commerce Google Analytics is a workspace connector available with AI Studio Google Analytics is a workspace connector available with AI Player Google Analytics is a workspace connector available with AI Shopper
Meta Ads Meta Ads is a workspace connector available with AI Commerce Meta Ads is a workspace connector available with AI Studio Meta Ads is a workspace connector available with AI Player Meta Ads is a workspace connector available with AI Shopper
TikTok Ads TikTok Ads is a workspace connector available with AI Commerce TikTok Ads is a workspace connector available with AI Studio TikTok Ads is a workspace connector available with AI Player TikTok Ads is a workspace connector available with AI Shopper
Triple Whale Triple Whale is a workspace connector available with AI Commerce Triple Whale is a workspace connector available with AI Studio Triple Whale is a workspace connector available with AI Player Triple Whale is a workspace connector available with AI Shopper
Google Drive Google Drive is a workspace connector available with AI Commerce Google Drive is a workspace connector available with AI Studio Google Drive is a workspace connector available with AI Player Google Drive is a workspace connector available with AI Shopper
Canva Canva is a workspace connector available with AI Commerce Canva is a workspace connector available with AI Studio Canva is a workspace connector available with AI Player Canva is a workspace connector available with AI Shopper
FAL FAL is a workspace connector available with AI Commerce FAL is a workspace connector available with AI Studio FAL is a workspace connector available with AI Player FAL is a workspace connector available with AI Shopper
Higgsfield Higgsfield is a workspace connector available with AI Commerce Higgsfield is a workspace connector available with AI Studio Higgsfield is a workspace connector available with AI Player Higgsfield is a workspace connector available with AI Shopper
D-ID D-ID is a workspace connector available with AI Commerce D-ID is a workspace connector available with AI Studio D-ID is a workspace connector available with AI Player D-ID is a workspace connector available with AI Shopper
Billo Billo is a workspace connector available with AI Commerce Billo is a workspace connector available with AI Studio Billo is a workspace connector available with AI Player Billo is a workspace connector available with AI Shopper
UGC Analysis UGC Analysis is a workspace connector available with AI Commerce UGC Analysis is a workspace connector available with AI Studio UGC Analysis is a workspace connector available with AI Player UGC Analysis is a workspace connector available with AI Shopper
Content from other workspaces Content from other workspaces is a workspace connector available with AI Commerce Content from other workspaces is a workspace connector available with AI Studio Content from other workspaces is a workspace connector available with AI Player Content from other workspaces is a workspace connector available with AI Shopper
Instagram Instagram is a workspace connector available with AI Commerce Instagram is a workspace connector available with AI Studio Instagram is a workspace connector available with AI Player Instagram is a workspace connector available with AI Shopper
TikTok TikTok is a workspace connector available with AI Commerce TikTok is a workspace connector available with AI Studio TikTok is a workspace connector available with AI Player TikTok is a workspace connector available with AI Shopper
Pinterest Pinterest is a workspace connector available with AI Commerce Pinterest is a workspace connector available with AI Studio Pinterest is a workspace connector available with AI Player Pinterest is a workspace connector available with AI Shopper
X X is a workspace connector available with AI Commerce X is a workspace connector available with AI Studio X is a workspace connector available with AI Player X is a workspace connector available with AI Shopper
YouTube YouTube is a workspace connector available with AI Commerce YouTube is a workspace connector available with AI Studio YouTube is a workspace connector available with AI Player YouTube is a workspace connector available with AI Shopper
Yotpo Yotpo is a workspace connector available with AI Commerce Yotpo is a workspace connector available with AI Studio Yotpo is a workspace connector available with AI Player Yotpo is a workspace connector available with AI Shopper
Shopify Shopify is a workspace connector available with AI Commerce Shopify is a workspace connector available with AI Studio Shopify is a workspace connector available with AI Player Shopify is a workspace connector available with AI Shopper
Wix Wix is a workspace connector available with AI Commerce Wix is a workspace connector available with AI Studio Wix is a workspace connector available with AI Player Wix is a workspace connector available with AI Shopper
TikTok Shop TikTok Shop is a workspace connector available with AI Commerce TikTok Shop is a workspace connector available with AI Studio TikTok Shop is a workspace connector available with AI Player TikTok Shop is a workspace connector available with AI Shopper
Klaviyo Klaviyo is a workspace connector available with AI Commerce Klaviyo is a workspace connector available with AI Studio Klaviyo is a workspace connector available with AI Player Klaviyo is a workspace connector available with AI Shopper
Attentive Attentive is a workspace connector available with AI Commerce Attentive is a workspace connector available with AI Studio Attentive is a workspace connector available with AI Player Attentive is a workspace connector available with AI Shopper
Gorgias Gorgias is a workspace connector available with AI Commerce Gorgias is a workspace connector available with AI Studio Gorgias is a workspace connector available with AI Player Gorgias is a workspace connector available with AI Shopper
AfterShip AfterShip is a workspace connector available with AI Commerce AfterShip is a workspace connector available with AI Studio AfterShip is a workspace connector available with AI Player AfterShip is a workspace connector available with AI Shopper
Loop Returns Loop Returns is a workspace connector available with AI Commerce Loop Returns is a workspace connector available with AI Studio Loop Returns is a workspace connector available with AI Player Loop Returns is a workspace connector available with AI Shopper
Klaviyo Klaviyo is a workspace connector available with AI Commerce Klaviyo is a workspace connector available with AI Studio Klaviyo is a workspace connector available with AI Player Klaviyo is a workspace connector available with AI Shopper
Attentive Attentive is a workspace connector available with AI Commerce Attentive is a workspace connector available with AI Studio Attentive is a workspace connector available with AI Player Attentive is a workspace connector available with AI Shopper
Postscript Postscript is a workspace connector available with AI Commerce Postscript is a workspace connector available with AI Studio Postscript is a workspace connector available with AI Player Postscript is a workspace connector available with AI Shopper
Bazaarvoice Bazaarvoice is a workspace connector available with AI Commerce Bazaarvoice is a workspace connector available with AI Studio Bazaarvoice is a workspace connector available with AI Player Bazaarvoice is a workspace connector available with AI Shopper
Judge.me Judge.me is a workspace connector available with AI Commerce Judge.me is a workspace connector available with AI Studio Judge.me is a workspace connector available with AI Player Judge.me is a workspace connector available with AI Shopper
Okendo Okendo is a workspace connector available with AI Commerce Okendo is a workspace connector available with AI Studio Okendo is a workspace connector available with AI Player Okendo is a workspace connector available with AI Shopper
Yotpo Yotpo is a workspace connector available with AI Commerce Yotpo is a workspace connector available with AI Studio Yotpo is a workspace connector available with AI Player Yotpo is a workspace connector available with AI Shopper
Smile.io Smile.io is a workspace connector available with AI Commerce Smile.io is a workspace connector available with AI Studio Smile.io is a workspace connector available with AI Player Smile.io is a workspace connector available with AI Shopper
Shopify Shopify is a workspace connector available with AI Commerce Shopify is a workspace connector available with AI Studio Shopify is a workspace connector available with AI Player Shopify is a workspace connector available with AI Shopper
Akeneo Akeneo is a workspace connector available with AI Commerce Akeneo is a workspace connector available with AI Studio Akeneo is a workspace connector available with AI Player Akeneo is a workspace connector available with AI Shopper
Channable Channable is a workspace connector available with AI Commerce Channable is a workspace connector available with AI Studio Channable is a workspace connector available with AI Player Channable is a workspace connector available with AI Shopper
Feedonomics Feedonomics is a workspace connector available with AI Commerce Feedonomics is a workspace connector available with AI Studio Feedonomics is a workspace connector available with AI Player Feedonomics is a workspace connector available with AI Shopper
Slack Slack is a workspace connector available with AI Commerce Slack is a workspace connector available with AI Studio Slack is a workspace connector available with AI Player Slack is a workspace connector available with AI Shopper
Airtable Airtable is a workspace connector available with AI Commerce Airtable is a workspace connector available with AI Studio Airtable is a workspace connector available with AI Player Airtable is a workspace connector available with AI Shopper
Asana Asana is a workspace connector available with AI Commerce Asana is a workspace connector available with AI Studio Asana is a workspace connector available with AI Player Asana is a workspace connector available with AI Shopper
Make Make is a workspace connector available with AI Commerce Make is a workspace connector available with AI Studio Make is a workspace connector available with AI Player Make is a workspace connector available with AI Shopper

Plan finder

Find your best starting plan

Choose the work you want to launch and tell us about the catalog, campaigns, or traffic behind it. We’ll point you to a starting plan.

Step 1 What do you want to launch?

Choose up to 5 workflows. 0 selected

Step 2 What does your ecommerce operation look like?

We’ll ask about the business signals that drive the workflows you selected.

Choose a workflow above to see the right question for your brand.

Frequently asked questions

Can I get started for free?

Absolutely! Tolstoy Shop Videos plan, including Shoppable videos on the Shop app, is free to use indefinitely.

What changes between Plus, Pro, and Max?

Scale. Paid plans include the same core Tolstoy workflows, and higher tiers include larger monthly allowances for impressions, generation tokens, shopper conversations, and try-ons.

Can I start a free trial of paid plans?

AI Player offers a 14-day free trial. AI Studio and AI Shopper do not include timed trials, but you can get started with free usage. To discuss Enterprise, please contact Sales using the button at the top right of this page.

Which plan should I choose?

Pick the product you want to use first: Video, AI Shopping, or another Tolstoy workflow. Then choose a plan based on how much traffic or usage you expect. Start with Plus if you're launching, move to Pro as usage grows, choose Max for high-volume brands, and use Enterprise if you need custom limits, support, or pricing.

Can I have videos on Shop app for free?

Yes. You can publish videos to the Shop app on Tolstoy's free AI Player plan.

What happens if I exceed my monthly usage?

You can keep using Tolstoy after you pass your monthly limit. Any extra usage is charged at the overage rate shown on your plan. If you expect consistently high usage, Max or Enterprise may be a better fit.

What are unique impressions?

Views track the number of times your Tolstoy was displayed to unique visitors.

Can I bundle products?

Yes. The AI Commerce bundle combines AI Studio, AI Player, and AI Shopper in one plan and saves costs for your brand compared with subscribing to the products separately.

What happens if I max my unique impressions?

Your videos will continue to run, and you will be automatically billed for additional views as detailed on the Plus, Pro, and Max plans.

What are my payment options?

Plus, Pro, and Max plans are paid by credit card. Enterprise customers can pay by invoice via ACH or wire. Discounts may be available; contact Sales for details.

Do you have monthly & yearly billing options?

Monthly billing is available for Plus, Pro, and Max. Contact Sales to ask about annual billing and any available discounts. Enterprise billing follows the terms of your agreement.

Can I cancel or change my subscription?

Plus, Pro, and Max subscriptions can be changed or canceled from your Tolstoy account settings. Enterprise plans follow the terms of the signed agreement, so contact your account manager or Sales for changes or cancellation.