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Products

Shoppable Videos
Shop App Videos
Tapcart
Interactive Videos
Video Quizzes
New features

Partners

Become a Partner
Become a Tolstoy partner
Become an Affiliate
Become a Tolstoy affiliate
Partners Marketplace
Take your Tolstoy to the next level

Resources

Webinars
Learn from the masters how to use
videos to leverage your business
Integrations
Explore Tolstoy's Integration
Blog
Read our latest insights
Answers
Find answers to common questions about interactive videos
Community
Share your challenges, insights and visions
Developer Hub
Create new accounts, upload and
respond to Tolstoys, and so much more
Create Synthetic Video
Learn more about the future of content creation
Customer StoriesPricingShop App
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Get Tolstoy for free

We’ve got a plan for you

Free Trial. Change or cancel your plan at any time.

Choose your website monthly visitors

1,000 visitors/month
Your estimated price is:
$19 /month
Choose your website
monthly visitors

Free

Best for brands eager to get their videos on the Shop app and on their mobile app
Free forever
Get Started
Highlights:
Be featured on Shop app home video feed (‘Popular videos for You’)
Shop Videos - shoppable videos on your Shop app listing
TikTok like video feeds on mobile app
Share in emails/SMS or via socials
Sync, upload, or import from anywhere
Create interactive videos

Pro

Best for brands with under 20K visitors/month on their websites
$19/month
5,000 unique impressions/month
Unique impressions track the number of times your Tolstoy was displayed to unique visitors. Additional impressions at $10/1,000 impressions.
Start 14-Day Trial
Everything in free, plus:
Publish videos anywhere on your website
Widget, Carousel, Embed, Stories and more!
Publish & host unlimited videos
Unlimited widgets: Spotlight, carousel, stories, popup, tile, embed and feed
Shoppable images
Custom branding
Automatically publish on PDPs at scale across channels

AI Creator

Supercharge your conversion with AI-powered video creation
$99/month
20,000 unique impressions/month
200 video credits/month
Unique impressions track the number of times your Tolstoy was displayed to unique visitors. Additional impressions at $7/1,000 impressions.
Start 14-Day Trial
Everything in pro, plus:
Create product videos in seconds
Transform Instagram posts into UGC videos
Bulk create videos for your catalogue
Advanced AI video editing tools
BEST VALUE

Business

Best for brands with 50K-100K visitors/month on their websites, and brands with multiple stores.
$299/month
50,000 unique impressions/month
Unique impressions track the number of times your Tolstoy was displayed to unique visitors. Additional impressions at $5/1,000 impressions.
Start 14-Day Trial
Everything in Growth, plus:
Connect multiple stores
Whitelabeling
Personalized onboarding
VIP support
Off site videos custom domains
BEST VALUE

Enterprise

Best for brands with over 100K visitors/month on their websites.
Let’s Talk
Unlimited unique impressions/month
Contact Sales
Everything in business, plus:
30-Day free trial
Fixed price
Custom analytics
Dedicated success manager
Periodic strategy and performance analysis
Free
Pro
AI Creator
Business
Enterprise

Free

Best for brands eager to get their videos on the Shop app and on their mobile app
Free forever
Get Started
Highlights:
Be featured on Shop app home video feed (‘Popular videos for You’)
Shop Videos - shoppable videos on your Shop app listing
TikTok like video feeds on mobile app
Share in emails/SMS or via socials
Sync, upload, or import from anywhere
Create interactive videos
All highlights
Shoppable videos
Video feeds, Stories, Carousels, tiles, embed and more
N/A on Free plan
‘For You’ Personalized and interactive video feed
N/A on Free plan
‘Add-to-cart’ and ‘share’ directly from video feed
N/A on Free plan
Multiple design templates
N/A on Free plan
Shoppable related products
N/A on Free plan
Shoppable images in widgets and video feeds
N/A on Free plan
Image carousels with AI music in video feeds
N/A on Free plan
Show creator/social handle
N/A on Free plan
Shoppable Videos on Website
Monthly views
N/A on Free plan
Additional views
N/A on Free plan
Multiple website domains
N/A on Free plan
AI video creation
Video Credits
Bulk video creation
Videos on Shop App
Feature videos on Shop Home feed
Feature videos on your Shop app listing - homepage and PDPs
Shoppable Videos on Mobile app
TikTok-like video feed and videos on PDPs through built-in integration with Tapcart, Feugo, Vajro, Shopney, Appbrew
TikTok-like video feed and videos on PDPs on Native mobile apps
Shoppable Videos in email flows
Product Videos in automated flows (Klaviyo)
Trending Videos in ‘batch & blast’ emails
Manual embed in emails
Video Content Management
Auto-import from TikTok, Instagram and Google Drive and any other video source
Automatically publish on PDPs at scale
N/A on Free plan
Publish on unlimited website pages
N/A on Free plan
Publish and host unlimited videos
Import file size
4000MB
Team members
Social listening (UGC Search)
Find new content on Instagram and secure rights
Find new content on TikTok and secure rights (coming soon)
AI Features
AI-tagging suggestions
Video Recommendation engine in ‘Discover’ video feed
Video search
Custom Branding
Customize video feed (behavior & design)
N/A on Free plan
Customize design of carousel tiles, video widgets, and stories
N/A on Free plan
Customize shoppable CTA buttons
N/A on Free plan
Edit thumbnail (choose any frame/upload image)
CSS Customization by CSM
N/A on Free plan
Remove Tolstoy branding
Advanced Analytics & notifications
Conversions dashboard
N/A on Free plan
Views and engagement dashboard
Onsite performance dashboard
N/A on Free plan
Video performance analytics
Step-by-step viewer journeys
N/A on Free plan
Sales channels dashboards: Shop app, mobile apps, Emails
Support
Live chat support
VIP support
Personalized onboarding
Dedicated CSM
Video Recording
Upload, record or import from social
Screen & camera bubble
Recording length
5 minutes per video part
Video Interactions
Interactive videos
Video quizzes
In-video audio/video/text response video quizzes
Closed captions
Auto transcribe
Video chapters navigation
Sharing
Share by link
Share on Social
Embed in email/SMS
Widget rules & triggers
Custom widget rules & triggers
Integrations
E-commerce platforms: Shopify, Shopify Plus, Saleforce commerce cloud, Magento, Commerce Tools…
Social Media: TikTok, Instagram
Cloud storage: Google Drive, Box, Dropbox, Notion…
Video: Synthesia, Runway, Pika
Email, SMS & CDP: Klaviyo, MailChimp, Yotpo
Support: Intercom, Zendesk, Gorgias
CRM: HubSpot, Monday, SalesLoft, Outreach
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Pro

Best for brands with under 20K visitors/month on their websites
$19/month
5,000 unique impressions/month
Unique impressions track the number of times your Tolstoy was displayed to unique visitors. Additional impressions at $10/1,000 impressions.
Start 14-Day Trial
EVERYTHING IN free, PLUS:
Publish videos anywhere on your website
Widget, Carousel, Embed, Stories and more!
Publish & host unlimited videos
Unlimited widgets: Spotlight, carousel, stories, popup, tile, embed and feed
Shoppable images
Custom branding
Automatically publish on PDPs at scale across channels
All highlights
Shoppable videos
Video feeds, Stories, Carousels, tiles, embed and more
For You’ Personalized and interactive video feed
‘Add-to-cart’ and ‘share’ directly from video feed
Multiple design templates
Shoppable related products
Shoppable images in widgets and video feeds
Image carousels with AI music in video feeds
Show creator/social handle
Shoppable Videos on Website
Unique impressions
5,000
Additional views
$10/1,000 views
Multiple website domains
AI video creation
Video Credits
15
Bulk video creation
Videos on Shop App
Feature videos on Shop Home feed
Feature videos on your Shop app listing - homepage and PDPs
Shoppable Videos on Mobile app
TikTok-like video feed and videos on PDPs through built-in integration with Tapcart, Feugo, Vajro, Shopney, Appbrew
TikTok-like video feed and videos on PDPs on Native mobile apps
Shoppable Videos in email flows
Product Videos in automated flows (Klaviyo)
Trending Videos in ‘batch & blast’ emails
Manual embed in emails
Video content management
Auto-import from TikTok, Instagram and Google Drive and any other video source
Automatically publish on PDPs at scale
Publish on unlimited website pages
Publish and host unlimited videos
Import file size
400MB
Team members
Social listening (UGC Search)
Find new content on Instagram and secure rights
Find new content on TikTok and secure rights (coming soon)
AI Features
AI-tagging suggestions
Video Recommendation engine in ‘Discover’ video feed
Video search
Custom Branding
Customize video feed (behavior & design)
Customize design of carousel tiles, video widgets, and stories
Customize shoppable CTA buttons
Edit thumbnail (choose any frame/upload image)
CSS Customization by CSM
Remove Tolstoy branding
Advanced Analytics & notifications
Conversions dashboard
Views and engagement dashboard
Onsite performance dashboard
Video performance analytics
Step-by-step viewer journeys
Shop Videos dashboard (coming soon)
Support
Live chat support
VIP support
Personalized onboarding
Dedicated CSM
Video Recording
Upload, record or import from social
Screen & camera bubble
Recording length
15 minutes
Video Interactions
Interactive videos
Video quizzes
In-video audio/video/text response
Closed captions
Auto transcribe
Video chapters navigation
Sharing
Share by link
Share on Social
Embed in email/SMS
Widget rules & triggers
Custom widget rules & triggers
Integrations
E-commerce platforms: Shopify, Shopify Plus, Saleforce commerce cloud, Magento, Commerce Tools…
Social Media: TikTok, Instagram
Cloud storage: Google Drive, Box, Dropbox, Notion…
Video: Synthesia, Runway, Pika
Email, SMS & CDP: Klaviyo, MailChimp, Yotpo
Support: Intercom, Zendesk, Gorgias
CRM: HubSpot, Monday, SalesLoft, Outreach
Collapse

AI Creator

Supercharge your conversion with AI-powered video creation
$99/month
20,000 unique impressions/month
100 video credits/month
Unique impressions track the number of times your Tolstoy was displayed to unique visitors. Additional impressions at $7/1,000 impressions.
Start 14-Day Trial
Everything in pro, plus:
Create product videos in seconds
Transform Instagram posts into UGC videos
Bulk create videos for your catalogue
Advanced AI video editing tools
All highlights
Shoppable videos
Video feeds, Stories, Carousels, tiles, embed and more
‘For You’ Personalized and interactive video feed
‘Add-to-cart’ and ‘share’ directly from video feed
Multiple design templates
Shoppable related products
Shoppable images in widgets and video feeds
Image carousels with AI music in video feeds
Show creator/social handle
Shoppable Videos on Website
Monthly views
20,000
Additional views
$7/1,000 views
Multiple website domains
AI video creation
Video Credits
100
Bulk video creation
Yes
Videos on Shop App
Feature videos on Shop Home feed
Feature videos on your Shop app listing - homepage and PDPs
Shoppable Videos on Mobile app
TikTok-like video feed and videos on PDPs through built-in integration with Tapcart, Feugo, Vajro, Shopney, Appbrew
TikTok-like video feed and videos on PDPs on Native mobile apps
Shoppable Videos in email flows
Product Videos in automated flows (Klaviyo)
Trending Videos in ‘batch & blast’ emails
Manual embed in emails
Video Content Management
Auto-import from TikTok, Instagram and Google Drive and any other video source
Automatically publish on PDPs at scale
Publish on unlimited website pages
Publish and host unlimited videos
Import file size
400MB
Team members
Social listening (UGC Search)
Find new content on Instagram and secure rights
Find new content on TikTok and secure rights (coming soon)
AI Features
AI-tagging suggestions
Video Recommendation engine in ‘Discover’ video feed
Video search
Custom Branding
Customize video feed (behavior & design)
Customize design of carousel tiles, video widgets, and stories
Customize shoppable CTA buttons
Edit thumbnail (choose any frame/upload image)
CSS Customization by CSM
Remove Tolstoy branding
Advanced Analytics & notifications
Conversions dashboard
Views and engagement dashboard
Onsite performance dashboard
Video performance analytics
Step-by-step viewer journeys
Sales channels dashboards: Shop app, mobile apps, Emails
Support
Live chat support
VIP support
Personalized onboarding
Dedicated CSM
Video Recording
Upload, record or import from social
Screen & camera bubble
Recording length
15 minutes
Video Interactions
Interactive videos
Video quizzes
In-video audio/video/text response video quizzes
Closed captions
Auto transcribe
Video chapters navigation
Sharing
Share by link
Share on Social
Embed in email/SMS
Widget rules & triggers
Custom widget rules & triggers
Integrations
E-commerce platforms: Shopify, Shopify Plus, Saleforce commerce cloud, Magento, Commerce Tools…
Social Media: TikTok, Instagram
Cloud storage: Google Drive, Box, Dropbox, Notion…
Video: Synthesia, Runway, Pika
Email, SMS & CDP: Klaviyo, MailChimp, Yotpo
Support: Intercom, Zendesk, Gorgias
CRM: HubSpot, Monday, SalesLoft, Outreach
Collapse

Business

Best for brands with 30K-100K visitors/month and video messaging teams
$299/month
50,000 unique impressions/month
Unique impressions track the number of times your Tolstoy was displayed to unique visitors. Additional impressions at $5/1,000 impressions.
Start Free 14-Day Trial
Everything in growth, plus:
Connect multiple stores
Whitelabeling
Personalized onboarding
VIP Support
Off site videos custom domains
All highlights
Shoppable videos
Video feeds, Stories, Carousels, tiles, embed and more
‘For You’ Personalized and interactive video feed
‘Add-to-cart’ and ‘share’ directly from video feed
Multiple design templates
Shoppable related products
Shoppable images in widgets and video feeds
Image carousels with AI music in video feeds
Show creator/social handle
Shoppable Videos on Website
Monthly views
50,000
Additional views
$5/1,000 views
Multiple website domains
AI video creation
Video Credits
100
Bulk video creation
Yes
Videos on Shop App
Feature videos on Shop Home feed
Feature videos on your Shop app listing - homepage and PDPs
Shoppable Videos on Mobile app
TikTok-like video feed and videos on PDPs through built-in integration with Tapcart, Feugo, Vajro, Shopney, Appbrew
TikTok-like video feed and videos on PDPs on Native mobile apps
Shoppable Videos in email flows
Product Videos in automated flows (Klaviyo)
Trending Videos in ‘batch & blast’ emails
Manual embed in emails
Video Content Management
Auto-import from TikTok, Instagram and Google Drive and any other video source
Automatically publish on PDPs at scale
Publish on unlimited website pages
Publish and host unlimited videos
Import file size
1GB
Team members
Social listening (UGC Search)
Find new content on Instagram and secure rights
Find new content on TikTok and secure rights (coming soon)
AI Features
AI-tagging suggestions
Video Recommendation engine in ‘Discover’ video feed
Video search
Custom Branding
Customize video feed (behavior & design)
Customize design of carousel tiles, video widgets, and stories
Customize shoppable CTA buttons
Edit thumbnail (choose any frame/upload image)
CSS Customization by CSM
Remove Tolstoy branding
Advanced Analytics & notifications
Conversions dashboard
Views and engagement dashboard
Onsite performance dashboard
Video performance analytics
Step-by-step viewer journeys
Sales channels dashboards: Shop app, mobile apps, Emails
Support
Live chat support
VIP support
Personalized onboarding
Dedicated CSM
Video Recording
Upload, record or import from social
Screen & camera bubble
Recording length
15 minutes
Video Interactions
Interactive videos
Video quizzes
In-video audio/video/text response video quizzes
Closed captions
Auto transcribe
Video chapters navigation
Sharing
Share by link
Share on Social
Embed in email/SMS
Widget rules & triggers
Custom widget rules & triggers
Integrations
E-commerce platforms: Shopify, Shopify Plus, Saleforce commerce cloud, Magento, Commerce Tools…
Social Media: TikTok, Instagram
Cloud storage: Google Drive, Box, Dropbox, Notion…
Video: Synthesia, Runway, Pika
Email, SMS & CDP: Klaviyo, MailChimp, Yotpo
Support: Intercom, Zendesk, Gorgias
CRM: HubSpot, Monday, SalesLoft, Outreach
Collapse

Enterprise

Best for brands with over 100K visitors/month and brands seeking enterprise-grade service level
Let’s Talk
Unlimited views/month
Contact Sales
Everything in business, plus:
30-Day Free Trial
Fixed price
Custom analytics
Dedicated Success Manager
Periodic strategy and performance analysis
All highlights
Shoppable videos
Video feeds, Stories, Carousels, tiles, embed and more
‘For You’ Personalized and interactive video feed
‘Add-to-cart’ and ‘share’ directly from video feed
Multiple design templates
Shoppable related products
Shoppable images in widgets and video feeds
Image carousels with AI music in video feeds
Show creator/social handle
Shoppable Videos on Website
Unique impressions
Unlimited
Additional unique impressions
Unlimited
Multiple website domains
AI video creation
Video Credits
Let's talk
Bulk video creation
Yes
Videos on Shop App
Feature videos on Shop Home feed
Feature videos on your Shop app listing - homepage and PDPs
Shoppable Videos on Mobile app
TikTok-like video feed and videos on PDPs through built-in integration with Tapcart, Feugo, Vajro, Shopney, Appbrew
TikTok-like video feed and videos on PDPs on Native mobile apps
Shoppable Videos in email flows
Product Videos in automated flows (Klaviyo)
Trending Videos in ‘batch & blast’ emails
Manual embed in emails
Video Content Management
Auto-import from TikTok, Instagram and Google Drive and any other video source
Automatically publish on PDPs at scale
Publish on unlimited website pages
Publish and host unlimited videos
Import file size
Unlimited
AI Features
Suggested videos for products - Beta
Recommendation engine
Video search
AI Co-pilot
Custom Branding
Customize video feed (behavior & design)
Customize design of carousel tiles, video widgets, and stories
Customize shoppable CTA buttons
Edit thumbnail
Remove Tolstoy branding
Advanced Analytics & notifications
Conversions dashboard
Views and engagement dashboard
Onsite performance dashboard
Video performance analytics
Step-by-step viewer journeys
Shop Videos dashboard (coming soon)
Support
Live chat support
VIP support
Personalized onboarding
Dedicated CSM
Video Recording
Upload, record or import from social
Screen & camera bubble
Recording length
Unlimited
Video Interactions
Interactive videos
Video quizzes
In-video audio/video/text response
Closed captions
Auto transcribe
Video chapters navigation
Sharing
Share by link
Share on social
Embed in email/SMS
Widget rules & triggers
Custom widget rules & triggers
Integrations
E-commerce platforms: Shopify, Shopify Plus, Saleforce commerce cloud, Magento, Commerce Tools…
Social Media: TikTok, Instagram
Cloud storage: Google Drive, Box, Dropbox, Notion…
Video: Synthesia, Runway, Pika
Email, SMS & CDP: Klaviyo, MailChimp, Yotpo
Support: Intercom, Zendesk, Gorgias
CRM: HubSpot, Monday, SalesLoft, Outreach
Collapse
Compare plans

Trusted by

and thousands more...

Compare plans

Free

Free forever
Get started

Pro

$19/month
Start 14-Day Trial

AI Creator

$99/month
Start 14-Day Trial

Business

$299/month
Start 14-Day Trial

Enterprise

Let’s Talk
Contact Sales
Shoppable Videos
Video feeds, Stories, Carousels, tiles, embed and more
N/A on Free plan
‘For You’ Personalized and interactive video feed
N/A on Free plan
‘Add-to-cart’ and ‘share’ directly from video feed
N/A on Free plan
Multiple design templates
N/A on Free plan
Shoppable related products
N/A on Free plan
Shoppable images in widgets and video feeds
N/A on Free plan
Image carousels with AI music in video feeds
N/A on Free plan
Show creator/social handle
N/A on Free plan
Shoppable Videos on Website
Unique impressions
N/A on Free plan
5,000
20,000
50,000
Unlimited
Additional unique impressions
N/A on Free plan
$10/1,000 views
$7/1,000 views
$5/1,000 views
Unlimited
Multiple website domains
N/A on Free plan
AI video creation
Video Credits
15
200
100
Let's talk
Bulk video creation
Yes
Yes
Yes
Videos on Shop App
Feature videos on Shop home feed
Feature videos on your Shop app listing - homepage and PDPs
Shoppable Videos on Mobile app
TikTok-like video feed and videos on PDPs through built-in integration with Tapcart, Feugo, Vajro, Shopney, Appbrew
TikTok-like video feed and videos on PDPs on Native mobile apps
Shoppable Videos in email flows
Product Videos in automated flows (Klaviyo)
Trending Videos in ‘batch & blast’ emails
Manual embed in emails
Video content management
Auto-import from TikTok, Instagram and Google Drive and any other video source
Automatically publish on PDPs at scale
N/A on Free plan
Publish on unlimited website pages
N/A on Free plan
Publish and host unlimited videos
Import file size
400MB
400MB
400MB
1GB
Unlimited
Team members
Social listening (UGC Search)
Find new content on Instagram and secure rights
Find new content on TikTok and secure rights (coming soon)
AI features
AI-tagging suggestions
Video Recommendation engine in ‘Discover’ video feed
Video search
Custom branding
Customize video feed
(behavior & design)
N/A on Free plan
Customize design of carousel tiles, video widgets, and stories
N/A on Free plan
Customize shoppable CTA buttons
N/A on Free plan
Edit thumbnail (choose any frame/upload image)
CSS Customization by CSM
N/A on Free plan
Remove Tolstoy branding
Advanced analytics & notifications
Conversions dashboard
N/A on Free plan
Views and engagement dashboard
Onsite performance dashboard
N/A on Free plan
Video performance analytics
Step-by-step viewer journeys
N/A on Free plan
Sales channels dashboards: Shop app, mobile apps, Emails
Support
Live chat support
VIP support
Personalized onboarding
Dedicated CSM
Video recording
Upload, record or import from social
Screen & camera bubble
Recording length
5 minutes per video part
15 minutes
15 minutes
15 minutes
Unlimited
Video interactions
Interactive videos
Video quizzes
In-video audio/video/text response
Closed captions
Auto transcribe
Video chapters navigation
Sharing
Share by link
Share on social
Embed in email/SMS
Widget rules & triggers
Custom widget rules & triggers
Integrations
E-commerce platforms: Shopify, Shopify Plus, Saleforce commerce cloud, Magento, Commerce Tools…
Social Media: TikTok, Instagram
Cloud storage: Google Drive, Box, Dropbox, Notion…
Video: Synthesia, Runway, Pika
Email, SMS & CDP: Klaviyo, MailChimp, Yotpo
Support: Intercom, Zendesk, Gorgias
CRM: HubSpot, Monday, SalesLoft, Outreach

Frequently Asked Questions

Can I get started for free?

+︁

Absolutely! Tolstoy Shop Videos plan, including Shoppable videos on the Shop app, is free to use indefinitely.

Can I start a free trial of paid plans?

+︁

That's right! You can start a 14-day free trial on the Pro and Business plans.
To try the Enterprise plan contact our Sales team.

Can I have videos on Shop app for free?

+︁

Absolutely! Shop videos, including been featured on the Shop home ‘Popular videos for you’ feed, is 100% free. Forever.

What are unique impressions?

+︁

Views track the number of times your Tolstoy was displayed to unique visitors.

What happens if I max my unique impressions?

+︁

Your videos will continue to run and you will be automatically billed for additional views as detailed on the Pro, Growth and Business plans.

What are my payment options?

+︁

All payments are made via credit card for the Pro plan.
For Business and Enterprise accounts, we can issue an invoice with payment via ACH, or wire. Contact our team for more information.

Do you have monthly and yearly billing options?

+︁

Only for Business and Enterprise accounts. Contact our team for more information.

Can I cancel or change my subscription?

+︁

Yes, you can change or cancel your subscription at any time via your Tolstoy account settings. All premium features will be available within a month from your last payment.