Shoppable Videos
Shop App Videos
Tapcart
Interactive Videos
Video Quizzes
New features
Higher user conversion rate
Longer average session duration
Lower bounce rate
Kitsch, a leader in the beauty and hair industry, partnered with Tolstoy to revolutionize their e-commerce strategy with shoppable videos. By integrating Tolstoy's PDP Stories and homepage carousel, Kitsch aimed to elevate user engagement and conversion rates, leveraging UGC content tailored to their products. The result? An impressive 81% higher user conversion rate for customers who interacted with Tolstoy content.
"We saw how video was dominating on TikTok and Instagram, and we needed that same impact on our site. Tolstoy made it happen effortlessly—setup was quick, and it integrates seamlessly across all our platforms."
Kitsch's products often went viral on TikTok, but they needed a way to capitalize on this social momentum directly on their e-commerce platform. They sought to leverage UGC – including how-to videos, before-and-after transformations, and customer testimonials – to boost conversions and engagement. The challenge was finding a solution that could be easily maintained and integrated across all their platforms.
Kitsch chose Tolstoy based on a recommendation from a tech leader at a leading brand, who praised Tolstoy for its ease of maintenance, integrations with various content sources including social accounts, and dynamic content publication capabilities.
The implementation process was swift and efficient:
"Bringing Tolstoy into our strategy was the right move. The setup was quick and easy, the interface is intuitive, and the way customers interact with our content has been impressive."
Lexi Ehrman, Senior Director of Technology @ Kitsch
Higher user conversion rate
Longer average session duration
Lower bounce rate
After implementing Tolstoy, Kitsch saw significant improvements in user engagement and conversion metrics. Users who interacted with Tolstoy content exhibited a 192% longer average session duration and a 42% lower bounce rate, resulting in an impressive 81% higher user conversion rate.
Kitsch continues to work closely with their dedicated Customer Success Manager at Tolstoy, participating in monthly performance reviews to gain valuable insights on audience behavior, implementation strategies, and content optimization. This ongoing collaboration has empowered Kitsch to continually improve its video commerce performance, expanding video content to new pages and channels.
As beta testers and design partners for new feature launches, Kitsch is at the forefront of video commerce innovation, exploring new ways to leverage videos in email marketing and community engagement.
"The team at Tolstoy is always coming up with new ideas, keeping us competitive and ahead of the curve."
Lexi Ehrman, Senior Director of Technology @ Kitsch
Kitsch's partnership with Tolstoy exemplifies how tailored video content can significantly enhance e-commerce platforms, setting a new benchmark in the beauty and skincare industry for providing customers with engaging social proof throughout the customer journey.
.svg)
.png)
