AI Studio
What are we creating today?
High converting AI images and videos for your website
Your brand’s creative director
Chat with an AI agent that already knows your brand, has access to all AI engines and content generation tools, and can create anything you need – from ads to videos – through simple text conversation.
One-click ads & social content
Choose from proven ad and social templates. Auto-generate engaging, on-brand visuals with motion and graphics. Always fresh, zero editing, zero delays.
Animate your
catalog at scale
Automatically animate your products into perfectly styled, high-performing videos for PDPs, PLPs, emails, and socials. Generate high-impact content, on repeat.
On-model images,
without the
photoshoot
Turn one image into a full, on-brand model shoot—front, back, close-up, lifestyle, editorial—no studio or edits required. Consistent AI models for every SKU, every time.
Content creation, reinvented for brand scale
1. Sync
Syncs with your catalog and brand assets; understands your products and visual style.
2. Analyze
AI reviews inputs, selects the best sources, and crafts smart prompts—no manual setup.
3. Bulk generate
Creates polished, on-brand content in bulk using the latest AI models.
4. Moderate
Approve, tweak, or regenerate assets in a simple, collaborative flow.
5. Publish
Seamlessly distribute content across PDPs, PLPs, email, and social—directly from the platform.
This is why 5,000 brands use AI Studio
From SKU-level variants to PDP-ready formats, Tolstoy AI Studio is purpose-built for e-commerce brands. Every feature is designed to boost conversions, simplify workflows, and keep content fresh—across your entire catalog.
Studio gives you access to the latest AI models—image, video, and LLMs—automatically. No need to chase trends, test prompts, or compare tools. Just pick your template and go.
Tolstoy connects directly to your site, catalog, and assets - pulling in product info, images, variants, and brand styles automatically. From there, Studio generates on-brand visuals at scale, then publishes them to your site instantly using the Tolstoy Player.
Tolstoy isn't just where you generate content—it's where you launch it, track it, and improve it. Every asset is tied to performance data from your site, creating a live feedback loop that powers smarter, faster content decisions.
Tolstoy AI Studio lets you create premium visuals and videos without the expense of studios, models, or editing teams. Generate content for every product—even long-tail SKUs—and test multiple variations, all at a fraction of what traditional production would cost.
Frequently asked questions
AI Studio is Tolstoy's AI-powered content creation platform for eCommerce. It generates product images, videos, and ad creatives at scale without photoshoots, editing, or production delays. AI Studio syncs with your catalog and brand assets, then creates on-brand content you can publish directly to PDPs, emails, and social channels.
The AI Creative Agent is a chat-based assistant that already knows your brand. It has access to all AI engines and content generation tools, so you can create anything you need through simple text conversation. Ask it to generate ads, videos, product images, or social content, and it delivers on-brand results without manual setup or prompting.
Learn more about AI Studio Agent.
Yes. AI Studio turns a single flat lay image into a full on-brand model shoot. You get front, back, close-up, lifestyle, and editorial shots without a studio, photographer, or editing. AI models stay consistent across every SKU, so your catalog looks cohesive at scale.
AI Studio generates multiple content types from your existing product assets.
Content you can create:
- On-model product images from flat lays
- Product videos animated from static images
- Ad creatives from proven templates
- Social content optimized for each platform
- PDP and PLP visuals at SKU level
- Email content ready to publish
Learn more about AI product videos.
AI Studio follows a five-step workflow that takes you from product catalog to published content.
How it works:
- Sync your catalog and brand assets so AI understands your products and visual style
- Analyze inputs automatically to select the best sources and craft smart prompts
- Bulk generate polished, on-brand content using the latest AI models
- Moderate by approving, tweaking, or regenerating assets in a collaborative flow
Publish directly to PDPs, PLPs, email, and social from the platform
Yes. AI Studio includes one-click publishing to your PDPs, PLPs, email campaigns, and social channels. You can also distribute content through Tolstoy's AI Player across your site, Shop App, Walmart, and TikTok Shop. No exporting, reformatting, or manual uploads required.
Learn more about Tolstoy's integrations.
Brands using AI Studio see significant improvements in content output and conversion rates. Hampden saw a 7x lift in PDP conversion rate and 232% AOV uplift using Tolstoy video content. AI Studio lets you scale high-quality content to every SKU without scaling production costs.
Learn more about Hampden's success story.
Trusted by the best in e-Commerce
Our goal was to intelligently incorporate AI to improve the customer experience, and Tolstoy delivered 100%. Any brand not doing this will fall behind
Each of Tolstoy’s products brings its own value, but using the full platform together completely transformed how customers experience our products. The team is incredibly fast and thoughtful, always coming up with new ways to help us get the most out of Tolstoy.
Katherine Redd
eCommerce Lead @ Hampden
7x
lift in conversion rate on PDPs with Tolstoy video content
232%
AOV Uplift on PDPs with Tolstoy video content
11x
Conversion rate for users engaged with Personal Shopper