AI Shopper

Your top AI sales agent: Built to chat.Trained to sell.

Increasing revenue for the world's top brands

AI search

Your brand's ChatGPT

An always-on chat that feels like ChatGPT for your brand: ready to answer, recommend, and sell in real time.

Top questions

Answers that drive action

Surface and answer the top 3 questions per product -automatically generated from product data, tailored to shopper intent, and fully editable by your team - right on the PDP.

The industry's best virtual try-on

See It On You

Realistic virtual try-on lets customers visualize how products look and fit before buying.

Find Your Size

Customers enter their measurements to receive highly accurate sizing recommendations.

Complete the look

Boost AOV with cross-sell suggestions that finish the look.

Where conversion meets conversation

10x

Avg. conversion uplift

150%

Increase in AOV

63%

Sign in with their email

Upsell

AI Shopper guides customers to the right products at the right moment - and lets them add to cart without ever leaving the chat. The result? Seamless upsells and higher AOV.

The most accurate answers - with zero setup

Trained instantly on your catalog and brand rules, Personal Shopper delivers precise, personalized responses - without the need for manual setup or training.

Your brand. Your rules. On autopilot.

Guardrails ensure every answer matches your brand voice and logic. No hallucinations, no off-brand replies - just high-converting conversations.

Know every customer. Grow every segment

Signed-in users get a seamless, personalized experience - while you collect rich data on size, fit, style, preferences, and purchase behavior. These profiles power CRM, email flows, and lifecycle marketing at scale.

Integrates with your stack

AI Shopper connects with your product data and tech stack out of the box.

Shopify

Easily connect AI Shopper to your Shopify store to deliver personalized chat experiences based on real-time product data and inventory.

Klaviyo

Sync new subscribers and shopper insights captured in AI Shopper directly into Klaviyo to fuel smarter segmentation and automated flows.

Gorgias

Automatically push AI Shopper conversations and viewer data into Gorgias to streamline support and follow-up.

Attentive

Use insights from AI Shopper to personalize SMS campaigns and guide shoppers through smarter journeys across touchpoints.

GA4

Track how customers interact with AI Shopper to uncover deep behavioral insights and optimize your conversion funnel.

Tapcart

Seamlessly integrate Tolstoy’s AI Shopper into your Tapcart app - giving every shopper a personalized, on-brand assistant that recommends products, answers questions, and drives conversion in real time.

Frequently asked questions

What is Tolstoy AI Shopper?
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AI Shopper is an AI-powered sales assistant that lives on your eCommerce site. It answers customer questions, recommends products, and lets shoppers add to cart directly from the chat. AI Shopper trains instantly on your catalog and brand rules, so it delivers accurate, on-brand responses without manual setup.

What features does AI Shopper include?
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AI Shopper combines conversational AI with shopping functionality to drive conversions.

Core features:

  • AI Search gives customers a ChatGPT-like chat experience for your brand
  • Top Questions surfaces and answers the top 3 questions per product on PDPs
  • Virtual Try-On lets customers see how products look on them before buying
  • Find Your Size provides accurate sizing recommendations based on measurements
  • Complete the Look suggests cross-sell items to boost AOV
  • In-chat add-to-cart lets customers buy without leaving the conversation

Learn more about AI personal shoppers.

What results can I expect from AI Shopper?
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Brands using AI Shopper see significant improvements in conversion and order value.

Typical results:

  • 10x average conversion uplift from shoppers who engage with AI Shopper
  • 150% increase in AOV through personalized recommendations and upsells
  • 63% of users sign in with email building your customer database

CSB saw a 6% lift in conversion, translating to thousands of incremental orders.

Learn more about CSB's success story.

How does virtual try-on work?
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AI Shopper's virtual try-on lets customers visualize products before purchasing. Shoppers can see how items look on them using realistic try-on technology, enter their measurements for accurate size recommendations, and get cross-sell suggestions that complete the look. This reduces returns by helping customers make confident purchase decisions.

Does AI Shopper require manual training?
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No. AI Shopper trains instantly on your product catalog and brand rules. It delivers precise, personalized responses without manual setup or ongoing training. You set guardrails to ensure every answer matches your brand voice and logic. No hallucinations, no off-brand replies.

What platforms does AI Shopper integrate with?
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AI Shopper connects with your product data and tech stack out of the box.

Supported integrations:

  • Shopify for real-time product data and inventory sync
  • Klaviyo for subscriber sync and automated email flows
  • Gorgias for support handoff and conversation history
  • Attentive for personalized SMS campaigns
  • GA4 for behavioral insights and funnel optimization
  • Tapcart for mobile app integration

Learn more about Tolstoy's integrations.

How does AI Shopper help with customer data collection?
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AI Shopper captures rich customer data during every conversation. Signed-in users share size, fit, style preferences, and purchase intent, which builds detailed customer profiles. This data syncs with your CRM, powers email flows, and enables lifecycle marketing at scale.

Learn more about Tolstoy.

It was exciting to see the real impact the AI Personal Shopper had on conversion. We ran the test to understand its commercial value – and it absolutely delivered. The results made it clear that this tool isn’t just smart, it drives measurable results.

Soul Naylor

eCommerce Coordinator @ CSB