AI Player
The #1 Shoppable video solution for E-commerce
The next era of video commerce starts here
On your e-commerce website
Shoppable Videos
Social proof builds trust; video converts. Boost conversions and engagement by adding video feeds and stories to your e-commerce site.
Auto-import clips from TikTok, Instagram, or Drive, match products, and even variants, with AI-powered tagging, and enable seamless in-video shopping.
Transform your PDP
Dynamic media gallery
Transform your most valuable real estate into a dynamic, interactive experience.
Automatically tailor your PDP gallery: show different images and videos based on each visitor’s behavior, location, or channel, or let shoppers choose a model that matches their size or style.
Capture every interaction - scrolls, clicks, conversions - then A/B-test creatives and automatically serve the top performers.
Tolstoy's Syndication Network
Your videos on Walmart and Shop app
Reach millions of shoppers by featuring your videos on high-traffic spots - Walmart’s homepage and the Shop app home feed - at no cost.
Tolstoy is the only platform that syndicates shoppable videos to Walmart for free, letting you put your content where it delivers real results with zero extra work.
How video translates to revenue
up to
307%
Conversion uplift
up to
4X
Increase in time on site
up to
3X
AOV uplift
How the smartest brands win with Tolstoy
Fashion
Beauty
Accessories
Home Goods
Supplements
Jewelry
Videos that engage, guide, and convert - everywhere
Dynamic PDP stories
Product specific videos that boost conversion.
Media gallery
Surface dynamic content and get visibility to the assets' performance.
Related products carousel
Drive product discovery by featuring videos of similar products.
Homepage spotlight
Build brand connection and drive product discovery.
Hero videos
Hero videos that load fast, look great, and drive action instantly.
'For you' feed
Like TikTok, but for your brand—personalized to drive engagement, scrolls, and clicks.
Collection-grid tiles
Highlight new products and promos with branded videos automatically distributed across your collection pages.
Product video tiles
Highlight new products and promos with branded videos automatically distributed across your collection pages.
Social landing page
Bridge the gap from scroll to shop with video-based landing page built for social traffic.
Video page
Showcase all your video content in one place—on your site, where it converts.
Abandonment flows
Win back shoppers with personalized product videos in cart and browse abandonment emails.
Trending videos
Put top-performing videos to work across every campaign.
App video stories
Mobile-optimized videos on PDPs that drive in-app engagement and conversion.
App 'For you' feed
Seamless integration through your app provider or our plug-and-play SDK
Deeply integrated with the rest of your tech stack
Frequently asked questions
AI Player is Tolstoy's shoppable video player for eCommerce websites. It displays your videos in feeds, stories, and carousels across your site, and lets customers add products to cart directly from the video. AI Player handles the entire video experience: importing content, tagging products, optimizing performance, and tracking conversions.
AI Player gives you everything you need to turn video into a sales channel.
Core capabilities:
- Shoppable video feeds on PDPs, homepage, collection pages, and landing pages
- Auto-import from TikTok, Instagram, YouTube, and Google Drive
- AI-powered tagging that matches videos to products and variants automatically
- Dynamic media gallery that personalizes PDP content based on visitor behavior
- A/B testing that identifies top performers and serves them automatically
- Syndication to Walmart homepage and Shop App at no extra cost
- Email and SMS integration through Klaviyo flows or optimized GIFs for other providers
Learn more about shoppable video solutions.
Brands using AI Player see significant improvements in engagement and revenue.
Typical results:
- Up to 307% conversion uplift on pages with shoppable video
- Up to 4x increase in time on site from engaged viewers
- Up to 3x AOV uplift through improved product discovery
Skin Rocks saw a 14% conversion rate lift after adding UGC and video to their PDPs.
Learn more about Cancha Bags' 35% conversion boost.
Tolstoy is the only platform that syndicates shoppable videos to Walmart and Shop App for free. Your videos appear on high-traffic spots like the Walmart homepage carousel and the Shop App home feed, putting your content in front of millions of shoppers at no extra cost. Even free Tolstoy users can submit videos to Walmart syndication.
Learn more about Shop App videos.
AI Player integrates with all major eCommerce platforms and tools.
Supported platforms:
- eCommerce: Shopify, WooCommerce, Magento, BigCommerce, VTEX, Wix
- Mobile apps: Tapcart, Shop App
- Email and marketing: Klaviyo, Yotpo
- Support: Gorgias
Shopify users get one-click installation with automatic catalog sync. Other platforms require two code snippets and a product catalog CSV.
Learn more about Tolstoy's integrations.
The dynamic media gallery replaces your default PDP gallery with a personalized, interactive experience. It automatically shows different images and videos based on each visitor's behavior, location, or traffic source. Shoppers can also choose a model that matches their size or style. Every interaction is tracked, and AI Player A/B tests creatives automatically to serve top performers.
Learn how to create product videos that convert.
No. AI Player uses lazy loading, deferred video delivery, and a sub-50KB JavaScript payload to ensure zero impact on Core Web Vitals. Videos only load when customers scroll to them, not on initial page load. The multi-CDN architecture delivers content from the server closest to each visitor for maximum speed.
Learn more about Tolstoy.
We’re thrilled to be working with Tolstoy. It allows us to showcase UGC and video in an interactive format directly on our PDPs. Our customers appreciate authentic, raw content that shows the product in real-world use. This enhances trust and helps them make more informed purchasing decisions.
Ecommerce Manager @ Skin Rocks
+14%
Conversion Rate Lift
Positive Customer Response
Frictionless Experience