Traditional sales letters are used to pitch an idea or product to a prospective customer by gaining their attention, discussing pain points, and offering your product as a solution. With video sales letters, the power of this marketing strategy is taken a step further. And since videos bring more engagement, there's no reason to leave them out of your sales letter strategy.
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A video sales letter is very similar to the traditional sales letter, as it uses the same methods to build a desire for a product or service by pinpointing issues and then offering the product as a solution to said problems. A good video sales letter should:
According to surveys, more than 70% of people would prefer to learn about a product through video than by reading a text. Videos are more relatable, entertaining, and direct. This helps create better engagement by controlling your sales flow (viewers tend to skim text but watch entire videos).
Furthermore, we are very visual creatures and respond to tone and body language. With video sales letters, you can personalize your content, giving your audience a more relatable experience.
Video sales letters take the successful strategy of sales letters and give it a modern-day twist by adding a visual and captivating aspect. After all, videos are the most viewed content on the internet, so why not take advantage of them?
Branching videos are a type of interactive video that allows business owners to create personalized, interactive videos geared toward their customer's specific queries and needs. Basically, interactive branching videos allow visitors to personalize their journey on a website.