Connective e-commerce refers to a lower-risk strategy for opening an online store without investing in web developers, inventory storage, and order fulfilment. Instead, this model uses technology to connect different parts of the e-commerce process for a seamless shopping experience that boosts customer engagement.
This approach differs from the traditional e-commerce module because it handles sales but outsources order fulfillment, as opposed to the sellers who handle the entire process with traditional e-commerce. While this makes connective e-commerce similar to dropshipping, this process is more developed—rather than merely reselling products, connective e-commerce focuses on creating a more streamlined e-commerce experience.
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Businesses can benefit from connective e-commerce in various ways, including:
Aside from the benefits of connective e-commerce, there are a few pointers to help businesses overcome common challenges and prosper in this field: